labubu keychain
Skip itSoft demand (-55.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.99avg listing price — sweet spot $15–$100
Price range
Good$5.86–$32.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good932.55avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 6% kills the launch gate
Market size
Okay$167K$167K/yr · 750K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-55.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
20
Top-5 brand share
98%
Open market
0%
- POP MART68%
- Unpafcxddyig14%
- BONICI8%
- LAEKOU5%
- Ecally3%
- Generic2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
POP MART$17.064.3★87 rev
POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box
POP MART$23.834.6★1,913 rev
Bunny Keychain Cute Soft Fur Keychain Car Handbag Rabbit Keyring rainbow
Unpafcxddyig$10.034.5★427 rev
POP MART THE Monsters Big into Energy Series-Vinyl Plush Pendant Blind Box LABUBU Doll Blind Box Figures Plush Keychain Bag Charms Random Design Collectible Toys Home Decor Single Box
POP MART$32.994.8★3,242 rev
BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys
BONICI$10.984.8★639 rev
Newest
by launch date
Cute Keychain for Women Men Anime Kawaii Keychain Cartoon Backpack Key Chain Accessories Car Bag Purse Charms
Generic$7.0912 rev
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
POP MART$17.0687 rev
POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box
POP MART$23.831,913 rev
POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box
POP MART$20.3454 rev
POP MART THE Monster Pin for Love Series (N-Z) Mini Labubu Doll Blind Box Mytery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box
POP MART$23.861,913 rev
Trending
90-day click momentumCute Keychain for Women Men Anime Kawaii Keychain Cartoon Backpack Key Chain Accessories Car Bag Purse Charms
Generic$7.094.9★
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
POP MART$17.064.3★
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (N-Z) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
POP MART$16.774.3★
Bunny Keychain Cute Soft Fur Keychain Car Handbag Rabbit Keyring rainbow
Unpafcxddyig$10.034.5★
POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box
POP MART$20.344.4★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -55.5% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Very fluffy and soft”
“As pictured”
“Beautiful gift”
“Great value”
“Color was pretty”
“Perfect size”
“Lovely toy”
“Super cute collectible”
“Key chain charm”
What buyers complain about
“Tiny little dude”
“A little pricey”
“Not sure which color was received”
“Poorly made no quality control”
“Breaks Easily”
“When I purchased it said no where that I was getting a used one”
“not sturdy”
“The stitching quality isnt amazing”
“description was way off says it was the size of a cell phone”
“the boss in the back smell like cigarettes everything was good set for the pack it's the whole box smell like cigarettes like I said”