lab coat and goggles for college
Skip itSoft demand (-40.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Price range
Great$12.11–$25.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,979.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 256K searches
Returns
Bad7.5%return rate — above 6% kills the launch gate
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-40.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
12
Top-5 brand share
98%
Open market
0%
- NY Threads43%
- VOGRYE21%
- COZY SCRUBS20%
- Snwquik9%
- Red Kap5%
- Dickies2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NY Threads Professional White Lab Coat for Men Long Sleeve Medical Coat 1 Pack Small White
NY Threads$12.214.5★6,198 rev
Professional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) S
COZY SCRUBS$13.974.6★54 rev
VOGRYE Unisex Lab Coat Long Sleeve 3 Pocket Medical Coat with Button Professional White Coat for Doctor Nurse Scientist
VOGRYE$12.114.4★10,068 rev
Snwquik Lab Coat for Men&Women Doctor Costume for Adults Teens White Long Sleeve Unisex Science Chemistry Lab Coat (L)
Snwquik$13.244.1★164 rev
VOGRYE Unisex Lab Coat Long Sleeve 3 Pocket Medical Coat with Button Professional White Coat for Doctor Nurse Scientist
VOGRYE$16.674.4★10,068 rev
Newest
by launch dateProfessional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) S
COZY SCRUBS$13.9754 rev
COZY SCRUBS Professional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) L
COZY SCRUBS$14.5354 rev
Snwquik Lab Coat for Men&Women Doctor Costume for Adults Teens White Long Sleeve Unisex Science Chemistry Lab Coat (L)
Snwquik$13.24164 rev
NY Threads Professional White Lab Coat for Men Long Sleeve Medical Coat 1 Pack X-Small White
NY Threads$14.186,198 rev
NY Threads Professional White Lab Coat for Men Long Sleeve Medical Coat 1 Pack Small White
NY Threads$12.216,198 rev
Trending
90-day click momentumCOZY SCRUBS Professional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) L
COZY SCRUBS$14.534.6★
Red Kap mens Rk With Pockets Medical Lab Coat White X-Large US
Red Kap$19.514.4★
Red Kap unisex adult Specialized Cuffed With 3 Front Pockets Medical Lab Coat White Medium US
Red Kap$25.844.6★
Professional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) S
COZY SCRUBS$13.974.6★
Dickies Mens Coat White Lab Coat with 4 Pockets Notched Lapel with Three Button Closure - 81404 M White
Dickies$23.224.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.6% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Good value for the price”
“The coat is made well”
“The material is thick enough to feel durable and substantial, which really helps sell the look”
“large pockets”
“Very durable”
“As described”
“comfortable”
“The white color looks crisp, and the design gives a neat and confident appearance”
“Perfect length”
What buyers complain about
“It's not the thickest”
“Very cheap & light materials and loose stitching”
“is on the longer side”
“Cheap”
“short sleeves”
“Smells terrible”
“It did arrive with some wrinkles”
“I can get it very dirty”
“Misleading pics”
“Arms are way too short for the size chosen”