lab coat
Skip itSoft demand (-44.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.77avg listing price — sweet spot $15–$100
Market size
Great$873K$873K/yr · 2.1M searches
Price range
Great$10.65–$28.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,352.81avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Bad8.2%return rate — above 6% kills the launch gate
Growth
Bad-44.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
17
Top-5 brand share
81%
Open market
14%
- VOGRYE27%
- NY Threads18%
- COZYFIT13%
- floralhue12%
- Utopia Wear11%
- COZY SCRUBS5%
- Open — no brand owns it (7 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VOGRYE Womens Lab Coat Long Sleeve 3 Pocket Medical Coat with Button Wrinkle Resistant Professional for Doctor Nurse
VOGRYE$13.084.4★11,739 rev
floralhue Lab Coat for Women with 3 Pockets White Unisex Medical Coat Relaxed Fit White M
floralhue$12.174.2★120 rev
VOGRYE Unisex Lab Coat Long Sleeve 3 Pocket Medical Coat with Button Professional White Coat for Doctor Nurse Scientist
VOGRYE$12.114.4★10,068 rev
Utopia Wear Professional Womens Lab Coat Mid-Length Medical Lab Coat for Science Chemistry and College White Small
Utopia Wear$13.324.4★2,854 rev
NY Threads Professional White Lab Coat for Men Long Sleeve Medical Coat 1 Pack Small White
NY Threads$12.214.5★6,198 rev
Newest
by launch date
Professional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) S
COZY SCRUBS$13.9754 rev
floralhue Lab Coat for Women with 3 Pockets White Unisex Medical Coat Relaxed Fit White M
floralhue$12.17120 rev
Professional Womens Lab Coat 3-Pocket Medical Lab Coat for Science Chemistry and College White M
COZYFIT$17.5086 rev
White Lab Coat for Women with 4 Pockets Button Front Long Sleeve Consultation Coat Soft Stretch Fabric White M
COZYFIT$15.8897 rev
Snwquik Lab Coat for Woman White Doctor Costume for Adults Long Sleeve Unisex Science Medical Coat (L)
Snwquik$10.6526 rev
Trending
90-day click momentum
GOQUCHEP Professional Lab Coat for Women Full Sleeve Cotton Blend Long Medical CoatWhite Unisex (White Large)
GOQUCHEP$14.814.6★
Snwquik Lab Coat for Woman White Doctor Costume for Adults Long Sleeve Unisex Science Medical Coat (L)
Snwquik$10.654.1★
Professional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) S
COZY SCRUBS$13.974.6★
White Lab Coat for Women with 4 Pockets Button Front Long Sleeve Consultation Coat Soft Stretch Fabric White M
COZYFIT$15.884.2★
floralhue Lab Coat for Women with 3 Pockets White Unisex Medical Coat Relaxed Fit White M
floralhue$12.174.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.8% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Good craftsmanship”
“Good material”
“Great value”
“Comfortable”
“As advertised”
“the three pockets are sized right for the basics”
“Very durable”
“The look and feel are great”
“Holds up well in wash as well”
What buyers complain about
“Did not fit well”
“It's not the thickest”
“Material is too silky”
“Poor quality”
“Sleeves a little long”
“arms are too wide”
“material of this is stiff and hard”
“Smells terrible”
“Very thin”
“if you have high hips it might be tight”