la kings
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.95avg listing price — sweet spot $15–$100
Price range
Great$11.37–$49.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great296.47avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 6% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 163K searches
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
20
Top-5 brand share
90%
Open market
9%
- AMERICAN NEEDLE61%
- ZHATS18%
- Calhoun6%
- Rico Industries2%
- 472%
- Northwest2%
- Open — no brand owns it (9 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE LA Kings Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Black (23020A-LAK-CRBK)
AMERICAN NEEDLE$39.864.7★100 rev
AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-LAK-BLK)
AMERICAN NEEDLE$25.744.7★727 rev
AMERICAN NEEDLE Los Angeles Kings Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-LAK-IBLK)
AMERICAN NEEDLE$23.454.7★113 rev
AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-LAK-BLK)
AMERICAN NEEDLE$28.925.0★10 rev
AMERICAN NEEDLE Outfield Officially Licensed NHL Team Snapback Hat Los Angeles Kings Black/Gray (41722A-LAK)
AMERICAN NEEDLE$25.174.5★143 rev
Newest
by launch date
Ultra Game NBA Official Mens Snap Back 3D Embroidered Team Logo Baseball Cap Hat - Unisex Sacramento Kings Team Color 1SIZE
Ultra Game$23.48678 rev
Mitchell & Ness Los Angeles Kings NHL Evergreen Cream Black Snapback Hat Cap
Mitchell & Ness$36.582 rev
Northwest Officially Licensed Los Angeles Kings NHL Team Throw Blanket 4660 Licensed Microfiber Throw with Hockey Logos for Fans Dorms Game Day Couches & Fan Caves
Northwest$27.44258 rev
AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-LAK-BLK)
AMERICAN NEEDLE$25.74727 rev
AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-LAK-BLK)
AMERICAN NEEDLE$28.9210 rev
Trending
90-day click momentum
Calhoun NHL Mens Short Sleeve Rash Guard Wicking T-Shirt (Small La Kings)
Calhoun$15.034.6★
Calhoun NHL Surf & Skate Mens Garment Dyed Vintage T-Shirt (LA Kings Medium)
Calhoun$23.944.5★
Calhoun NHL Surf & Skate Mens Ice Dyed Short Sleeve Crewneck T-Shirt (LA Kings Small)
Calhoun$14.444.0★
AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-LAK-BLK)
AMERICAN NEEDLE$25.744.7★
AMERICAN NEEDLE United Slouch NHL Team Casual Dad Hat Los Angeles Kings Ivory/Black (43572A-LAK)
AMERICAN NEEDLE$35.484.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 12.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Directly as advertised”
“Great hat great value”
“get a good cap”
“Love the design”
What buyers complain about
“Sticker Sheets not Individual Stickers”
“Awkward fit”
“Not the highest quality and comfort,”