korean hat
Worth a lookShows a sweet-spot price point ($22.71 avg), but a small market ($77K/yr) keeps it on the watch list.
Avg price
Great$22.71avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.10–$52.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good1,163.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$77K$77K/yr · 191K searches
Returns
Bad7.3%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
38
Top-5 brand share
46%
Open market
49%
- Muellery16%
- Luielle11%
- DRIONO7%
- CAMOLAND6%
- WHITE SANDS MOJA6%
- DEO GLOBAL5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Korean Drama Kingdom Hat Chosun Dynasty Traditional Hats (Large Black(Heuklib))
Muellery$50.813.8★57 rev
![Luielle [1SEC GAT] Quick-Fold Korean Traditional Hat for K-Drama Cosplay Gift & Performance (Black)](https://m.media-amazon.com/images/I/310hj-oGRUL.jpg)
Luielle [1SEC GAT] Quick-Fold Korean Traditional Hat for K-Drama Cosplay Gift & Performance (Black)
Luielle$33.144.3★9 rev
WHITE SANDS MOJA Linen Victorian Bonnet Hat Sun Cap Foldable Summer Visor | NEW Katy | Charcoal
WHITE SANDS MOJA$27.764.3★206 rev
DEO GLOBAL GAT Korean Traditional HAT Gift Halloween Costume Festival Party favers Netflix Drama Kingdom Joseon Dynasty Made in Korea (GAT)
DEO GLOBAL$49.304.1★40 rev
![Luielle [1SEC GAT] Quick-Fold Korean Traditional Hat for K-Drama Cosplay Gift & Performance (Blue)](https://m.media-amazon.com/images/I/31STGO7XpGL.jpg)
Luielle [1SEC GAT] Quick-Fold Korean Traditional Hat for K-Drama Cosplay Gift & Performance (Blue)
Luielle$31.554.3★9 rev
Newest
by launch date
CLeemuziN Reversible Sun Hats for Women Summer Sun Protection Floral Liner Bucket Beach Hat Large Brim Spring Hats Foldable
CLeemuziN$6.103 rev
CLeemuziN Spring Thick Cotton Bucket Hat for Women Back Bowknot Sun Hat for Summer Outdoor Sun Protection Beach Travel Medium
CLeemuziN$7.193 rev
LEESLE Korean Hanbok Gat Hat String Wooden Beaded Strap with Turquoise Brown Beads Traditional Costume Accessory 4 Colors (Ivory)
LEESLE$21.792 rev
Korean Traditional Gat Hats Stage Performance Hat Idol Cosplay Hat Joseon Dynasty Traditional Hats Theme Cosplay Costume Men Costume Accessory Party Outfits
Generic$12.640 rev
UGPLM Korean Gat Hat Headwear Korean Traditional Hat for Stage Shows Party Halloween for adults
UGPLM$19.780 rev
Trending
90-day click momentum
Sunday Afternoons Ultra Adventure Hat - UPF 50+ Sun Hat for Men & Women with Neck Cape Adjustable Fit Breathable Water-Resistant Design for Hiking Fishing or Outdoor Travel Pumice S/M
Sunday Afternoons$52.444.7★
2PCS Wide Brim Sun Visor Hat Women Large UV Protective Golf Beach Cap Design in Korea 1black+1white
CAMOLAND$32.704.4★
CLeemuziN Reversible Sun Hats for Women Summer Sun Protection Floral Liner Bucket Beach Hat Large Brim Spring Hats Foldable
CLeemuziN$6.102.8★
CLeemuziN Spring Thick Cotton Bucket Hat for Women Back Bowknot Sun Hat for Summer Outdoor Sun Protection Beach Travel Medium
CLeemuziN$7.193.9★
DRIONO Wide Brim Sun Hat Multifunctional UPF 50 Protection Bucket Fishing Hat Cap
DRIONO$18.254.3★
Demand
Weekly Amazon search volume, last 44 weeks — -1.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Size & Fit: The fit is comfortable”
“Beautifully made”
“The hat is great for outdoor activities and so light”
“Exactly as described”
“Very comfortable”
“Worth the money”
“It's made out of a good thick material”
“Great hat for full sun”
“it's very versatile”
“youre looking for some stylish”
What buyers complain about
“Kind of small”
“A bit expensive”
“The string fell off the day after I gave it to my grandson”
“the description is misleading”
“not a high quality hat”
“the hat had a very strong chemical smell”
“the Velcro was still barely hanging on while the front cover became a second skin to my face”
“Not as wide as expected”
“Rips everywhere and weak glue”
“Cheap and thin”