Skip to content
34

kobe shoes

Skip it

Weak search conversion (0.0%) — this niche doesn't clear our bar today.

Market size 13Growth 16Conversion 0Competition 95Returns 20Price range 16Avg price 63Brand share 26Review moat 65Quality gap 35

Competition

Incredible19%

top-5 click share — an open shelf

Review moat

Good891.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$136.06

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Returns

Bad7.3%

return rate — above 6% kills the launch gate

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Price range

Bad$8.42–$537.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$51K

$51K/yr · 1.2M searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

242

Top-5 brand share

89%

Open market

9%

  • Nike72%
  • PEAK6%
  • 361°5%
  • ANTA4%
  • Reebok3%
  • Endoto2%
  • Open — no brand owns it (10 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)19 products missing review or click data not plotted

All 114 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.
50K30KPrime Day '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fits great”

Comfort-Overall15%

“Extremely comfortable”

Value For Money15%

“Definitely worth it”

Quality-Overall12%

“The shoes are also made well”

Color12%

“Cool Colors”

Advertised Vs Actual Product7%

“Exactly as stated”

Wrinkle3%

“They serve their purpose in helping prevent creases”

Material Quality2%

“Great materials”

Exercise/Sports Suitability2%

“Good for everyday”

Arch Support2%

“Good arch support”

What buyers complain about

Size-Overall34%

“Runs a little small”

Quality-Overall13%

“Poor quality”

Product Condition12%

“Received shoes used”

Durability8%

“They did NOT even last the whole season before we had to buy another pair”

Comfort-Overall6%

“they may be a little uncomfortable”

Hard Feel5%

“Its too hard”

Ease Of Cleaning5%

“They were dirty”

Gap/Hole2%

“They already have a hole in the toe of the sole”

Top return reasons

Size-Overall31%
Feet Fit30%
Width12%
Length10%
Comfort-Overall3%
Advertised Vs Actual Product3%
Color3%
Material Quality2%
Shape/Style1%
Quality-Overall1%