kippah
Skip itSoft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great222.74avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.45avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Okay3.3%return rate — above 6% kills the launch gate
Price range
Okay$7.74–$193.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$160K$160K/yr · 415K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
22
Top-5 brand share
81%
Open market
14%
- Zion Judaica Ltd30%
- JDPRO LAND25%
- HolYudaica14%
- Dress Up America6%
- EMANUEL6%
- iKippah5%
- Open — no brand owns it (9 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JDPRO LAND Star of Israel Kippah Kipa 6.5Inch Jewish Yarmulke Beanies hat Skull Cap (US Alpha Medium Black)
JDPRO LAND$10.424.4★26 rev
Zion Judaica Deluxe Satin Kippah Black Yamaka 6.5 Mens & Kids Kippah Black Silk Yarmulke for Wedding Bar Mitzvah Bat Mitzva Bris Shul Shabbat Prayer Skullcaps
Zion Judaica Ltd$9.164.5★800 rev
Trendy Black Genuine Suede Kippah with Hair Clip for Kids Men Kipa Skullcap Bulk Pack Kippot for Bar/Bat Mitzvah Chuppah Bris Teens Black Leather Kippahs Passover Seder Stylish Yamakah 1
Zion Judaica Ltd$9.094.5★560 rev
HolYudaica Pack of 5-Pcs - Hq Mix Colors Handmade Knitted Kippah for Men Boys and Kids Yamaka Hat from Israel - Kippot Bulk (Mix Lines 17CM Flat)
HolYudaica$31.844.7★199 rev
Zion Judaica Star of David Knit Kippah Quality Weaved Kippot Silver Magen David Yarmulke Symbolic Yamak with Silver Trim Knitted Kipah Srugah Embroidered Hexagram
Zion Judaica Ltd$11.334.5★807 rev
Newest
by launch date
Black Kippah with Clip Yarmulkes Yamaka Kip Hat Kippot Kipa Skullcaps Jewish Head Covering Chuppah Wedding Souvenirs
Generic$7.7414 rev
Nenkarn Mens Hand-Knit Kippah Yarmulke Jewish Hat Breathable Cotton Blend Yamaka with Clips for Adults and Kids Magen Star Embroidery 6 Inches Black 2 Pack
Nenkarn$20.062 rev
Silicherry 10 Pack Linen Kippah Bulk for Men Wedding Yarmulke Knitted Kippot Jewish Hat for Ceremony Souvenir with Clips(White)
Silicherry$24.267 rev
Silicherry 10 Pack Linen Kippah Bulk for Men Wedding Yarmulke Knitted Kippot Jewish Hat for Ceremony Souvenir with Clips(Black)
Silicherry$22.587 rev
Black Kippah with Clip Yamaka kip Hat Jewish Head Covering Kippot Kipa Skullcaps Wedding Souvenirs Ceremony Yarmulkes
Generic$8.8335 rev
Trending
90-day click momentumSilicherry 10 Pack Linen Kippah Bulk for Men Wedding Yarmulke Knitted Kippot Jewish Hat for Ceremony Souvenir with Clips(Black)
Silicherry$22.584.0★
Ateret Judaica Yarmulke for Men & Boys - Pack of 10-Pcs Satin Kippah Cap Size 19 cm with Star of David Jewish Yamaka Hat
Ateret Judaica$26.924.8★
iKippah 2-Pack Cotton 4-Part Yarmulke with Rim (Black Size 9)
iKippah$19.804.8★
JDPRO LAND Star of Israel Kippah Kipa 6.5Inch Jewish Yarmulke Beanies hat Skull Cap (US Alpha Medium Navy Blue)
JDPRO LAND$10.304.4★
Jewish Hat Kippah Skull Cap Linen Yarmulke Head Covering Multiple Colors Available (Black)
JDPRO LAND$10.264.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“High quality and clearly made by hand”
“Fits perfectly”
“the price is great”
“Durable”
“The simple black design is versatile”
“Perfect Fit and Super Comfortable”
“works exactly as expected”
“The material is linen”
“Stunning color, made well”
“It feels well made, and the stitching and overall construction seem solid”
What buyers complain about
“Comically Small”
“the embroidery is also very low quality”
“not at $32”
“it did not include a clip as described”
“So now its off color”
“Small size and low quality suede”
“It feels slightly heavier than any of the others”
“It is thick”
“The only bad thing is it fades quickly”
“The surface is very rough”