kingdom hearts
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.00avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 6% kills the launch gate
Price range
Great$8.71–$60.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good628.11avg incumbent reviews — the moat a new listing must climb
Market size
Good$302K$302K/yr · 1.0M searches
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
112
Top-5 brand share
91%
Open market
5%
- HYTAIBB32%
- Square Enix23%
- Generic22%
- Disney10%
- Funko4%
- メディコム・トイ(MEDICOM TOY)4%
- Open — no brand owns it (3 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HYTAIBB Keychains Gifts for woman (3) (1)
HYTAIBB$15.224.7★157 rev
Kingdom Hearts All in One Package (PlayStation 4)
Square Enix$60.144.9★68 rev
Unisex Game Kingdom 3D Sweatshirt Hearts Sora Riku Kairi Cosplay Zipper Hoodies Casual Jacket Outfit (Style 4 X-Large)
Generic$25.754.2★41 rev
Unisex Game Kingdom 3D Sweatshirt Hearts Sora Riku Kairi Cosplay Zipper Hoodies Casual Jacket Outfit (Style 2 Medium)
Generic$25.974.2★41 rev
Kingdom Hearts The Story So Far - PlayStation 4
Square Enix$28.514.8★2,759 rev
Newest
by launch date
Funko Pop! Games: Kingdom Hearts - Roxas with Keyblades - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors
Funko$14.88105 rev
Kingdom Hearts All in One Package (PlayStation 4)
Square Enix$60.1468 rev
UDF Ultra Detail Figure No. 784 Kingdom Hearts II SORA Total Height Approx. 3.8 inches (96 mm) Non-Scale Painted Finished Figure
メディコム・トイ(MEDICOM TOY)$35.5925 rev
Pop Cover! Games: Kingdom Hearts - Sora (Exc)
Funko$35.5986 rev
HYTAIBB Keychains Gifts for woman (3) (3)
HYTAIBB$15.12157 rev
Trending
90-day click momentum
Kingdom Hearts Oblivion Pewter Key Ring
Disney$9.554.8★
Unisex Game Kingdom 3D Sweatshirt Hearts Sora Riku Kairi Cosplay Zipper Hoodies Casual Jacket Outfit (Style 2 Medium)
Generic$25.974.2★
Disguise Mens Soras Keyblade Accessory Adult Sized Costumes Gray One Size US
Disguise$53.694.6★
Unisex Game Kingdom 3D Sweatshirt Hearts Sora Riku Kairi Cosplay Zipper Hoodies Casual Jacket Outfit (Style 4 X-Large)
Generic$25.754.2★
HYTAIBB Keychains Gifts for woman (3) (3)
HYTAIBB$15.124.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great addition to any collection”
“Well made and looks great”
“Great gift for Kingdom Hearts Fan”
“So Fun”
“Durable and wonderfully made”
“it is affordable”
“As described”
“I loved the dimmer adjustment”
“This LED light is very well made, shines bright and the colors pop”
“Soft shirt, clear picture of the KH boxart,”
What buyers complain about
“Not as pictured”
“disappointing in size”
“Thought the gold part would be thicker”
“Its hard plastic”
“The actual picture of this KH shirt is starting to flake off a little bit after a handful of washes”
“Piece fell apart in days”
“Very Poorly Made”