killer clown costume for kids
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.08avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great202.71avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Price range
Great$8.34–$50.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Returns
Bad11.1%return rate — above 6% kills the launch gate
Market size
Bad$9K$9K/yr · 217K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
62
Top-5 brand share
44%
Open market
50%
- Rubies13%
- Yoroka8%
- California Costumes8%
- QIAONIUNIU7%
- IMEKIS7%
- Fun World7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 65 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubies Clown On The Town Costume for Kids Unisex Small
Rubies$23.314.5★483 rev
Circo 1st Birthday Outfit - Boys Carnival Themed Clown Suspender Romper - Red 12-18 Months
IMEKIS$24.094.7★1,004 rev
QIAONIUNIU Halloween Kids Clown Costume - Toddlers Dress Up with Clown Nose and Hat 3-5 Years Old
QIAONIUNIU$16.244.5★309 rev
Yoroka 5Pcs Kids Clown Costume Set Boys and Girls Quick Dress up M
Yoroka$23.424.5★277 rev
Rubies Bubbles The Clown Costume for Kids Unisex Large
Rubies$15.114.3★164 rev
Newest
by launch date
California Costumes Boys Maniac Clown Size M
California Costumes$32.275 rev
California Costumes Boys Maniac Clown Size L
California Costumes$32.335 rev
Coyciu Clown Costume for Toddler Girl Boy Halloween Costumes Joker Outfit Baby Toddler Halloween Clohthes 6M 12M 2t 3t 4t 5t
Coyciu$17.4745 rev
Coyciu Clown Costume for Toddler Girl Boy Halloween Costumes Joker Outfit Baby Toddler Halloween Clohthes 6M 12M 2t 3t 4t 5t
Coyciu$18.0045 rev
Toddler Boys Girls Halloween Funny Clown Tee Shirt Cute Short Sleeve Top Colorful 4 Years
IIMMER$15.8983 rev
Trending
90-day click momentum
Pigsaly Vintage Circus Clown Unisex Baby Bodysuits Magical Wand Elephant Newborn Short Sleeve Summer Jumpsuit Boy Girl 6M
Pigsaly$15.174.6★
Fun Costumes Creepy Masked Clown Kids Costume Multicolor (Medium)
Fun Costumes$8.623.9★
Circo 1st Birthday Outfit - Boys Carnival Themed Clown Suspender Romper - Red 12-18 Months
IMEKIS$24.094.7★
IBTOM CASTLE Circus Carnival First Birthday Outfit Boy Clown Short Sleeve Cotton Romper Bodysuit Shorts Crown Headband Photo Shoot Cake Smash Baptism Baby Boy Clothes Set Red 12-18 Months
IBTOM CASTLE$20.404.6★
Fun Costumes Girls Creepy Clown Costume - Scary Circus Clown Halloween Costume for Kids Vintage - Creepy Doll Cosplay - Large - Multicolor
Fun Costumes$14.745.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 75.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it fits perfectly”
“The quality of the mask is amazing”
“Great value for your money”
“Fun with instruction to make balloon animals”
“it's quite comfortable”
“Better than expected”
“the quality is amazing - very soft material”
“Good quality lasted through multiple parties”
“made of a soft fabric that allows your little one to feel rewarding”
“Great for limited use”
What buyers complain about
“Sizing is labeled wrong”
“Deceptive advertising”
“Super cheap”
“Pricey for whats included. just the jumpsuit”
“Ripped seams”
“The nose n buttons fell right off”
“Thicker than I expected”
“thread couldnt fix. or glue lol”
“The issue is in the shoulder chest area”
“The issue is in the shoulder chest area”