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kids under armour cold gear

Skip it46/100

a small market ($17K/yr) — kids under armour cold gear doesn't clear our bar today.

Market/yr

$17K

Growth (1y)

+96.3%

Products

93

Brands

17

was 11 a year ago

Sellers

62

Price range

$8.86–$43.28

Returns

5.4%

Rating

4.7★

46/100

Skip it

Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
64
×0.30
Competition
93
×0.20
Quality gap
25
×0.10
Returns
56
×0.10

Demand

Weekly Amazon search volume, last 100 weeks — +96.3% year over year.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Dec '24Mar '25Jul '25Nov '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Mar, Apr, Oct, Nov, Dec · busiest ÷ quietest = 8.7×

Competition

65%TELALEO
  • TELALEO65%
  • G Gradual12%
  • Under Armour10%
  • DEVOROPA5%
  • Runhit2%
  • DEVOPS1%
  • Other (11 brands)4%

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen. 17 brands and 62 sellers compete here.

Brands

17 rising

was 11 a year ago

Sellers

62

Top 5 brand share

95%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 93 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fantastic fit”

Quality-Overall14%

“high quality shirts”

Comfort-Overall10%

“They are very comfortable”

Warmth9%

“Cozy and warm”

Value For Money9%

“is affordable”

Material Quality4%

“the material feels breathable”

Exercise/Sports Suitability4%

“Good for Jiu Jitsu or whatever sport you engage in”

Durability2%

“holding up well so far”

Soft Feel2%

“soft to the touch”

Advertised Vs Actual Product2%

“The appearance is as shown in the image”

What buyers complain about

Size-Overall37%

“Runs large”

Quality-Overall4%

“Garbage”

Compression4%

“No compression”

Advertised Vs Actual Product3%

“Doesn't do what it advertised”

Thickness3%

“Not thick material”

Neck Fit2%

“Big neck hole”

Shape/Style2%

“Not flattering”

Smell1%

“Smell bad”

Sweat Resistance1%

“Hard to remove when sweating”

Stitch/Finish/Polish1%

“Poor stitching”

Top return reasons

  • Size-Overall60%
  • Compression6%
  • Chest Fit5%
  • Length4%
  • Material Quality4%
  • Sleeve Fit3%
  • Waist Fit3%
  • Advertised Vs Actual Product2%
  • Thin2%
  • Arm Fit1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.