kids umbrella
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but soft demand (-42.1% this quarter) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Price range
Good$8.52–$32.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$637K$637K/yr · 2.2M searches
Returns
Good2.6%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,084.79avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
41
Top-5 brand share
46%
Open market
49%
- totes16%
- The Weather Station11%
- Stephen Joseph7%
- MRTLLOA7%
- Nintendo5%
- RONIARE5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 77 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
totes Kids Clear Bubble Umbrella with Dome Canopy Lightweight Design Wind and Rain Protection Umbrella Dots Kids - 38 Canopy
totes$24.094.6★13,858 rev
MRTLLOA Kids Rainbow Clear Bubble Umbrella Toddler Grip Curved Handle Stick Rain Umbrella(Rainbow)
MRTLLOA$21.984.4★1,223 rev
The Weather Station Childrens Mini Manual Rain Umbrella Metal Windproof Lightweight and Packable for Travel Full 30 Inch Arc Shark Print
The Weather Station$9.124.6★519 rev
Mr. Pen- Windproof Travel Umbrella
Mr. Pen$10.834.4★3,583 rev
Nintendo Kids Umbrella And Slicker Super Mario Boys Rain Wear Set For Ages 4-7
Nintendo$17.274.6★1,143 rev
Newest
by launch date
Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women
Yoobure$9.173,573 rev
ShedRain Kids Umbrella for Girls & Boys Cute Animal Design Pinch-Proof Easy Grip Handle Compact School & Travel Umbrella
ShedRain$18.2839 rev
ShedRain Kids Umbrella for Girls & Boys Cute Animal Design Pinch-Proof Easy Grip Handle Compact School & Travel Umbrella
ShedRain$18.2939 rev
HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women
HIPPIH$9.63103 rev
Seniny Umbrellas for Rain with Ring Buckle - Travel Umbrella Compact for Backpack Car Walking Automatic UV Umbrella for Sun Protection Small Portable & Folding Umbrellas for Windproof Women Kids
Seniny$10.8814 rev
Trending
90-day click momentum
Seniny Umbrellas for Rain with Ring Buckle - Travel Umbrella Compact for Backpack Car Walking Automatic UV Umbrella for Sun Protection Small Portable & Folding Umbrellas for Windproof Women Kids
Seniny$10.734.4★
The Weather Station Childrens Mini Manual Rain Umbrella Fiberglass Windproof Lightweight and Packable for Travel Full 32 Inch Arc Purple Dot
The Weather Station$9.094.3★
Seniny Umbrellas for Rain with Ring Buckle - Travel Umbrella Compact for Backpack Car Walking Automatic UV Umbrella for Sun Protection Small Portable & Folding Umbrellas for Windproof Women Kids
Seniny$10.883.9★
Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women
Yoobure$9.174.2★
Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$9.904.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.Peak months: Mar, Nov · busiest ÷ quietest = 4.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“It fits”
“Solidly built”
“easy to carry”
“The material feels durable”
“Great value”
“rain resistant”
“Compact enough for traveling”
“Exactly as described”
“Easy to carry”
What buyers complain about
“Broke Quickly”
“Poor Quality”
“Still too long”
“Hard to open”
“Not Sturdy”
“Waste of money”
“Way Too Heavy”
“Wouldn't recommend for real weather”
“It's not made with waterproof fabric instead is a fuzzy fabric that would get very wet”
“Not as advertised”