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kids rain jacket

Worth a look59/100

kids rain jacket shows a fragmented shelf (top 5 take 12% of clicks), but a small market ($364K/yr) keeps it on the watch list.

Market/yr

$364K

Growth (1y)

+234.7%

Products

210

Brands

57

was 36 a year ago

Sellers

88

Price range

$6.19–$62.06

Returns

4.5%

Rating

4.6★

59/100

Worth a look

Scored 59/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
18
×0.30
Growth
80
×0.30
Competition
100
×0.20
Quality gap
27
×0.10
Returns
64
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +234.7% year over year.
178K89KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep · busiest ÷ quietest = 3.9×

Competition

16%Columbia
  • Columbia16%
  • Hiheart9%
  • IjnUhb6%
  • Amazon Essentials5%
  • Puddle Play5%
  • Slwosdlds4%
  • Other (51 brands)55%

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen. 57 brands and 88 sellers compete here.

Brands

57 rising

was 36 a year ago

Sellers

88

Top 5 brand share

40%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 210 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“The fit is comfortable”

Quality-Overall12%

“Very well made”

Value For Money9%

“Good value for money”

Weight Light5%

“cute and lightweight”

Ease Of Use5%

“easy for kids to put on”

Water Resistance5%

“Excellent water proof and vibrant colors”

Durability5%

“The material feels durable”

Advertised Vs Actual Product5%

“Product description was perfect for purchase”

Color4%

“Vibrant color of green”

Weather Proof4%

“breathable while still providing protection from cooler weather”

What buyers complain about

Size-Overall18%

“Runs large”

Thickness15%

“The material isnt very thick”

Quality-Overall6%

“Not well made”

Durability5%

“That alone shows it is not durable at all”

Material Quality4%

“the material is just like very, very, very thin and flimsy”

Thin4%

“Too thin”

Water Resistance3%

“Only water resistant not water proof”

Smell2%

“Strong Odor”

Value For Money2%

“Cheap”

Warmth1%

“This jacket has no warmth”

Top return reasons

  • Size-Overall55%
  • Thin10%
  • Value For Money5%
  • Material Quality4%
  • Advertised Vs Actual Product4%
  • Sleeve Fit4%
  • Length2%
  • Quality-Overall2%
  • Color2%
  • Chest Fit1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.