kids lab coat
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.67avg listing price — sweet spot $15–$100
Price range
Great$6.78–$58.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great497.55avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$102K$102K/yr · 198K searches
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
22
Top-5 brand share
74%
Open market
19%
- mifengda23%
- DR Instruments23%
- Seajan12%
- Taiyin9%
- Unittype8%
- UNGLINGA7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
mifengda Doctor Scientist Lab Coat for Kids Children Doctor Costume Dress Up Coat for Boys Girls Halloween Costume Role Play
mifengda$8.964.6★526 rev
DR Uniforms Kids Lab Coat for Boys & Girls White Science Doctor Jacket Long Sleeve School Lab Coat for STEM Learning Size 8/10
DR Instruments$16.664.6★255 rev
DR Uniforms Doctors Lab Coat for Kids White Unisex Size 7 Ideal for boys and girls
DR Instruments$16.484.6★255 rev
Seajan 12 Pcs Unisex Kids Lab Coat Bulk Soft Kids Scrubs White Doctor Coat Scientist Halloween Costume for Boys and Girls (L Size)
Seajan$58.384.6★78 rev
6 Sets 18 Pcs White Kids Lab Coats Bulk Children Girl Doctor Scientist Costume Lab Coat with Goggles Card Holder (Large)
Unittype$42.494.6★79 rev
Newest
by launch date
Unittype 6 Set 66 Pcs White Kids Lab Coats Bulk Children Girl Doctor Scientist Costume Lab Coat Goggles Test Tube Eyedropper(L)
Unittype$44.285 rev
Seajan 12 Pcs Unisex Kids Lab Coat Bulk Soft Kids Scrubs White Doctor Coat Scientist Halloween Costume for Boys and Girls (XL Size)
Seajan$57.8078 rev
UNGLINGA Kids Scientist Costume Lab Coat Doctor Pretend Play for Boys Girls with Goggles Glasses ID Card Gloves for Science Projects Career day Halloween L
UNGLINGA$9.92197 rev
UNGLINGA Kids Scientist Costume Lab Coat Doctor Pretend Play for Boys Girls with Goggles Glasses ID Card Gloves for Science Projects Career day Halloween S
UNGLINGA$9.90197 rev
UNGLINGA Kids Lab Coat Doctor Scientist Costume with Science Goggles ID Card Test tube L
UNGLINGA$10.78359 rev
Trending
90-day click momentum
ERDOGLY Lab Coat for Kids Kids Doctor Costume Toddler Doctor Coat Halloween Doctor Scientist Dress up Outfit Career Day Costume for Boys & Girls Pretend Play Gift Ages 5-7
ERDOGLY$9.614.6★
Natural Uniforms Childrens Lab Coat-Soft Touch 5/6
Natural Uniforms$12.654.7★
COTATERO Doctor Lab Coat for Kids with Accessories Scientist Role Play Career Day Costume for Boys Girls for Boys Girls Age 3-12 (Pink S-120CM/3-5T)
COTATERO$13.354.5★
6 Sets 18 Pcs White Kids Lab Coats Bulk Children Girl Doctor Scientist Costume Lab Coat with Goggles Card Holder (Large)
Unittype$42.494.6★
Taiyin 6 Pcs Doctor Coat Costume for Kids Lab Coat Unisex Uniform for Boys Girls Children Nurses Graduation Season Science(XL Size)
Taiyin$32.554.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Very well made”
“The material looks durable”
“Worth it”
“My granddaughter enjoyed her gift of great quality and fits well”
“Its exactly as advertised”
“Great science kit”
“It also it great fun for the kiddos to play with in a water table”
“Great Lightweight Scientist Costume”
“The set was accurate and complete”
What buyers complain about
“the whole thing came in a small bag”
“Cheap”
“easily breakable”
“Came used and no goggles”
“Very thin”
“Not what I expected”
“cheap material”
“thin”
“seams were split in six inch sections on the back and one side”
“Flimsy, cheap material”