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kids jacket

Skip it49/100

a small market ($64K/yr) — kids jacket doesn't clear our bar today.

Market/yr

$64K

Growth (1y)

+203.0%

Products

134

Brands

38

was 27 a year ago

Sellers

117

Price range

$8.52–$65.43

Returns

8.2%

Rating

4.7★

49/100

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Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
77
×0.30
Competition
96
×0.20
Quality gap
24
×0.10
Returns
29
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +203.0% year over year.
48K24KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Competition

37%Columbia
  • Columbia37%
  • Amazon Essentials8%
  • EIGIOO7%
  • The Children's Place7%
  • WULFUL5%
  • Slwosdlds4%
  • Other (32 brands)30%

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen. 38 brands and 117 sellers compete here.

Brands

38 rising

was 27 a year ago

Sellers

117

Top 5 brand share

66%

#ProductBrandPriceRatingReviewsClick shareTrend
9Columbia$23.934.8★15,6232%rising
14The Children's Place$19.214.6★1,4671%rising

Product shelf

All 134 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Fits perfect”

Quality-Overall17%

“Excellent product”

Warmth9%

“nice and warm”

Color6%

“Beautiful color”

Material Quality6%

“Good thick material quality made”

Weight Light5%

“Nice lightweight jacket for backpack”

Weather Proof5%

“This coat has been perfect this winter”

Value For Money5%

“Worth the money”

Comfort-Overall5%

“Very comfortable”

Soft Feel4%

“Soft on the skin”

What buyers complain about

Size-Overall27%

“It does not fit”

Thickness7%

“Extremely thin”

Zipper Quality6%

“The zipper on this coat broke after 2 months of use”

Quality-Overall6%

“Poor quality”

Product Condition6%

“Item arrived used with name poorly washed away”

Warmth3%

“This jacket has no warmth”

Water Resistance3%

“Not waterproof”

Durability3%

“Meh didnt hold up very well”

Strength3%

“It was flimsy”

Value For Money2%

“the price felt a bit high for me”

Top return reasons

  • Size-Overall71%
  • Sleeve Fit5%
  • Thin4%
  • Length2%
  • Chest Fit2%
  • Material Quality2%
  • Advertised Vs Actual Product2%
  • Color2%
  • Value For Money1%
  • Waist Fit1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.