kids down jacket
Skip it46/100high returns (13.1%) — kids down jacket doesn't clear our bar today.
Market/yr
$40K
Growth (1y)
+171.8%
Products
117
Brands
15
was 16 a year ago
Sellers
70
Price range
$17.02–$123.36
Returns
13.1%
Rating
4.5★
Skip it
Scored 46/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 74 weeks — +171.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 11.4×
Competition
- Eddie Bauer53%
- Amazon Essentials17%
- Lands' End14%
- MoFiz5%
- Rokka&Rolla3%
- Spyder3%
- Other (9 brands)6%
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen. 15 brands and 70 sellers compete here.
Brands
15 falling
was 16 a year ago
Sellers
70
Top 5 brand share
91%
Product shelf
All 117 tracked products in this niche.
Lands End Boys Lightweight Packable Insulated Puffer Jacket Light Olive Medium
Lands' End
$41.764.4★66 reviews
Amazon Essentials Boys Lightweight Water-Resistant Packable Hooded Insulated Puffer Jacket Blue X-Large
Amazon Essentials
$23.934.6★9,470 reviews
MoFiz Packable Puffer Coat for Boys Lightweight Water-Resistant Kids Outerwear Jacket with Zippered Refelctive Pockets Black 6-7 Years
MoFiz
$34.144.6★23 reviews
Eddie Bauer Girls Deer Harbor Reversible Faux Fur Lined Insulated Puffer Jacket Baby Lavender Small
Eddie Bauer
$41.994.7★124 reviews
Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small
Eddie Bauer
$25.884.9★154 reviews
Eddie Bauer Boys CirrusLite Reversible Lightweight Down Puffer Jacket Peacoat X-Small
Eddie Bauer
$36.724.4★29 reviews
Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal X-Large
Eddie Bauer
$23.584.9★154 reviews
Eddie Bauer Girls CirrusLite Lightweight Down Puffer Jacket Light Teal X-Small
Eddie Bauer
$44.024.0★6 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“warm coat”
“Great quality and extremely easy to travel with”
“Fits well”
“not too heavy”
“The color is super cute”
“Like it”
“comfortable”
“This is a really nice kids jacket with super soft and comfortable material”
“Thick and durable”
“The jacket is made of excellent material”
What buyers complain about
“Fits on the smaller side”
“The item arrive used, no zipper and someones name already written on the label”
“It isn't the same quality as the jackets”
“Longer than expected”
“Zipper broke immediately”
“very light”
“I shocked by reviews, because this jacket was cheap material, came ripped and ran small”
“the light color shows dirt fast”
“The shoulders don't lay down”
“it's difficult to get them off”
Top return reasons
- Size-Overall64%
- Sleeve Fit8%
- Chest Fit4%
- Length3%
- Thin3%
- Color2%
- Arm Fit2%
- Advertised Vs Actual Product2%
- Material Quality1%
- Waist Fit1%