Skip to content
39

kids basketball shoes

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 3Growth 5Conversion 1Competition 95Returns 2Price range 95Avg price 95Brand share 64Review moat 55Quality gap 43

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$43.12

avg listing price — sweet spot $15–$100

Price range

Incredible$15.79–$99.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,309.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-40.8%

90-day search growth — must beat 0% to launch

Market size

Bad$12K

$12K/yr · 461K searches

Returns

Bad11.5%

return rate — above 6% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

130

Top-5 brand share

66%

Open market

27%

  • Under Armour17%
  • Nike15%
  • VITUOFLY15%
  • adidas13%
  • BTKSDAS7%
  • SHAQ7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2394%$4776%$7168%$9541101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 118 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.8% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“We bought up a size because that is what was available and they fit”

Comfort-Overall16%

“Very comfortable”

Quality-Overall15%

“Good quality shoes”

Color13%

“vibrant colors”

Value For Money6%

“Great value for the price”

Durability5%

“and they seem very durable even after regular use”

Advertised Vs Actual Product4%

“Exactly as pictured”

Shape/Style3%

“this style is perfect and roomy”

Weight Light3%

“Lightweight”

Exercise/Sports Suitability2%

“Great for walking in”

What buyers complain about

Quality-Overall18%

“Low quality, wore through in 3 months”

Durability17%

“Fell apart with in 3 weeks”

Size-Overall10%

“A bit bulky”

Product Condition8%

“Received an obviously used pair of shoes, with dirt on the soles and no tags”

Value For Money5%

“Total waste of money”

Advertised Vs Actual Product4%

“Product represented falsely”

Gap/Hole3%

“with huge holes in the heals”

Weight Heavy3%

“A bit bulky”

Strength2%

“This shoe doesnt offer enough stability for my 6 yr old”

Color2%

“Red Dye bleeds onto foot and sock”

Top return reasons

Size-Overall36%
Feet Fit34%
Length12%
Width8%
Advertised Vs Actual Product2%
Comfort-Overall1%
Product Condition1%
Color1%
Shape/Style1%
Ankle Support0%