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54

ketchup costume

Worth a look

Shows a thin review moat (82 avg reviews), but high returns (11.7%) keeps it on the watch list.

Market size 26Growth 53Conversion 48Competition 79Returns 1Price range 61Avg price 95Brand share 76Review moat 96Quality gap 53

Review moat

Incredible81.52

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$33.21

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$15.78–$152.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$107K

$107K/yr · 84K searches

Returns

Bad11.7%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

39

Top-5 brand share

59%

Open market

34%

  • Seasons18%
  • Rasta Imposta17%
  • DSplay9%
  • PGOND9%
  • Miftees Matching Halloween Tees6%
  • Liquid Blue6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$6K9%$10K12%$13K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 27 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.3% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 79.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“was happy with how it fit”

Quality-Overall17%

“Good quality”

Advertised Vs Actual Product11%

“Exactly as Described”

Comfort-Overall6%

“Very comfortable and good value compared to name brand alternative”

Gifting Purpose6%

“Funny as a present”

Color6%

“The colors are really bright”

Durability6%

“they held up fine through the whole evening”

Print Quality2%

“The quality of print is good otherwise”

What buyers complain about

Size-Overall22%

“It does not size the way it is described”

Material Quality21%

“the material quality is not good”

Value For Money12%

“Not worth it”

Durability10%

“I wouldn't trust that it wouldn't come apart while I wore it”

Advertised Vs Actual Product10%

“This is disapppointing since they advertise that it fits most people”

Shape/Style5%

“the size is not true to form”

Ease Of Use3%

“this is hard to get on without feeling like it's going to get ripped”

Top return reasons

Size-Overall63%
Length8%
Advertised Vs Actual Product4%
Product Condition3%
Material Quality3%
Comfort-Overall2%
Thin1%
Value For Money1%
Quality-Overall1%
Gap/Hole1%