kente cloth
Skip itSoft demand (-75.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Good847.63avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.31avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 6% kills the launch gate
Price range
Okay$6.41–$20.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 57K searches
Growth
Bad-75.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
22
Top-5 brand share
77%
Open market
20%
- Afibi50%
- GERINLY9%
- Kwabla's7%
- VeritableWax6%
- Dupsie's4%
- Bkytgek4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Dark Green)
Afibi$12.894.4★357 rev
Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Yellow)
Afibi$9.864.4★357 rev
Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Red Green)
Afibi$11.994.4★357 rev
Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Purple)
Afibi$13.634.4★357 rev
GERINLY African Scarf for Women Kente Silk Neck Scarf for Purse Skinny Head Scarves Black History Month Accessory (YellowGreen)
GERINLY$8.874.4★341 rev
Newest
by launch date
JKDY African Women Shawl Scarf For Women Lightweight Long Silk Like Scarf Evening Dresses scarves Summer Sunscreen Shawl Wraps
JKDY$16.869 rev
ASYG African Tribal Hair Scarf for Women Men Fashion Headscarf Wrap Breathable Lightweight Neck Scarves For Purse Bags
ASYG$8.640 rev
Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art
Kwabla's$20.092,552 rev
Black Girl Magic Graduation Stole 2026 | Kente Stole Class of 2026 | Kente Graduation Stole 2026 | Authentic African Art
Kwabla's$15.472,560 rev
Kwablas Kente Graduation Stole Educated Black Queen Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art
Kwabla's$14.152,560 rev
Trending
90-day click momentumKwablas Kente Graduation Stole Educated Black Queen Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art
Kwabla's$14.154.8★
GERINLY African Scarf for Women Kente Silk Neck Scarf for Purse Skinny Head Scarves Black History Month Accessory (YellowGreen)
GERINLY$8.874.4★
Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art
Kwabla's$20.094.8★
JKDY African Women Shawl Scarf For Women Lightweight Long Silk Like Scarf Evening Dresses scarves Summer Sunscreen Shawl Wraps
JKDY$16.864.7★
Black Girl Magic Graduation Stole 2026 | Kente Stole Class of 2026 | Kente Graduation Stole 2026 | Authentic African Art
Kwabla's$15.474.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -75.3% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 8.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Wonderful quality and delivered right on time”
“The colors are vibrant”
“Nice Fit”
“Silky soft”
“the material is soft”
“Exactly how beautiful in person as pictured”
“Great value”
“Super easy to style”
“looks pretty”
“Perfect length”
What buyers complain about
“Very big”
“silk material”
“Dull colors”
“Cheap looking, not worth the $$$$”
“Not as long as pictured”
“Hard material”
“NO directions to use”
“Definitely wouldnt be used for warmth”
“They get creases in the if you use the silk ones”
“The material was cheesy which made the print look cheap”