keen sandals men
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Good$104.80avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$385K$385K/yr · 1.4M searches
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Price range
Okay$10.37–$185.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,738.16avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Returns
Bad9.9%return rate — above 6% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
220
Top-5 brand share
96%
Open market
3%
- KEEN67%
- KEEN Utility27%
- BRUNT1%
- UBFEN1%
- HEYDUDE1%
- SHULOOK1%
- Open — no brand owns it (15 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 399 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KEEN Mens Newport H2 Closed Toe Water Sandals
KEEN$72.634.6★32,575 rev
KEEN Mens Targhee Apex Durable Lightweight Comfortable Waterproof Hiking Shoes Brindle/Canteen 11.5
KEEN$169.564.4★49 rev
KEEN Mens Targhee Apex Durable Lightweight Comfortable Waterproof Hiking Shoes Brindle/Canteen 10.5
KEEN$164.324.4★49 rev
KEEN Utility Mens Flint 2 VersaTREAD Non Slip Low Height Steel Toe Durable Work Shoes Black/Dark Shadow 9 Wide US
KEEN Utility$138.574.6★75 rev
KEEN Womens Newport H2 Closed Toe Water Sandals Monochrome/Granite Green 8
KEEN$72.654.5★12,991 rev
Newest
by launch date
Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 11.5
Amazon Essentials$34.34164 rev
Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Dark Grey/Olive 9.5
Amazon Essentials$38.98164 rev
Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 10
Amazon Essentials$40.52164 rev
KEEN Mens Uneek WK Sneakers Magnet 9 Medium US
KEEN$159.911 rev
KEEN Mens Uneek WK Sneakers Magnet 10 Medium US
KEEN$159.171 rev
Trending
90-day click momentum
KEEN Unisex-Child Newport Boundless Adaptive Alternative Closure Easy On Outdoor Water Sandals Legion Blue/Willowherb 1
KEEN$51.124.3★
YMXSUPPER Steel Toe Shoes for Men Hands Free Step in Work Sneakers Lightweight Slip On Safety Shoes Breathable Puncture Resistant Industrial Construction Footwear Black Grey 10.5
YMXSUPPER$46.274.3★
KEEN Mens Uneek WK Sneakers Black/Black 9 Medium US
KEEN$141.514.1★
BRUNT Ryng Low Top (Comp Toe) - Mens Size 10 Black - 4 Lightweight Composite Toe Work Shoe - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Breathable Flexible Fit - Adjustable
BRUNT$116.694.2★
KEEN Mens Classic Two Cord Sandals Black/Black 14 US
KEEN$122.104.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and cute”
“Fit is accurate”
“Seems to be a good quality shoe”
“Not expensive”
“Fun colors”
“great for lots of walking”
“still look new”
“They are water proof”
“so lightweight everybody loves them”
“Warm comfortable”
What buyers complain about
“didn't fit”
“Already falling apart”
“Cheaply made”
“But they are not made for comfort”
“Not water resistant by any means”
“That hurts”
“I did struggle a bit where the back strap”
“Way overpriced”
“Larger than normal toe box”
“Holes in bottom”