keen boots men
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$137.57avg listing price — sweet spot $15–$100
Market size
Okay$252K$252K/yr · 1.2M searches
Review moat
Okay2,284.17avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 6% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$17.32–$265.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
146
Top-5 brand share
85%
Open market
12%
- KEEN Utility44%
- Carolina15%
- KEEN14%
- Irish Setter7%
- Carhartt5%
- Wolverine3%
- Open — no brand owns it (16 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 218 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KEEN Utility Mens Gibson Boots (Carbon-Fiber Toe) Belgian/Gum 10 Medium
KEEN Utility$149.124.4★220 rev
KEEN Utility Mens Flint 2 VersaTREAD Non Slip Mid Height Steel Toe Waterproof Work Boots Black/Dark Shadow 9.5 US
KEEN Utility$151.414.5★150 rev
KEEN Utility Mens Flint 2 VersaTREAD Non Slip Mid Height Steel Toe Waterproof Work Boots Black/Dark Shadow 11.5 US
KEEN Utility$149.954.5★150 rev
Carolina 28 Series 8 Composite Toe Waterproof Work Boots for Men - Scubaliner Protection - EH Rated Safety Shoes - Removable Footbed - Brown - 10
Carolina$223.564.6★237 rev
KEEN Utility Mens Flint 2 VersaTREAD Non Slip Mid Height Steel Toe Waterproof Work Boots Black/Dark Shadow 10.5 US
KEEN Utility$150.464.5★150 rev
Newest
by launch date
Carhartt Mens 5 Mossy Brown Trademill Nano Toe Waterproof SRO Boot (10.0 M)
Carhartt$164.1765 rev
Carhartt Mens 5 Coyote Trademill Nano Toe Waterproof SRO Boot (11.0 W)
Carhartt$164.6665 rev
Carhartt Mens 5 Coyote Trademill Nano Toe Waterproof SRO Boot (10.5 M)
Carhartt$164.2665 rev
Carhartt Mens 5 Coyote Trademill Nano Toe Waterproof SRO Boot (11.5 W)
Carhartt$163.6265 rev
SUREWAY Mens 6 Waterproof Soft Toe Work Boots - EH-Rated Oil & Slip Resistant | Full-Grain Leather Lace-Up | Lightweight Comfortable Industrial Safety Shoes for Roofing Hunting
SUREWAY$68.0868 rev
Trending
90-day click momentum
KEEN Utility Mens Lansing Mid Height Steel Toe Waterproof Work Boots Plaza Taupe/Black 10.5 Wide US
KEEN Utility$84.604.4★
Irish Setter Pipestone Unisex 6 Soft Toe Full Grain Leather Work Boot Brown 9 EE (Wide)
Irish Setter$121.904.4★
BRUNT Ryng (Comp Toe) - Mens Size 11 Black - 6 Lightweight Waterproof Composite Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Breathable Flexible Fit - Adjustable
BRUNT$143.574.2★
Carolina Mens Birch 8 Soft Toe Logger Work Boot Brown - 13 2E
Carolina$249.664.4★
SUREWAY Mens 6 Waterproof Soft Toe Work Boots - EH-Rated Oil & Slip Resistant | Full-Grain Leather Lace-Up | Lightweight Comfortable Industrial Safety Shoes for Roofing Hunting
SUREWAY$68.084.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Excellent product”
“They fit size is accurate”
“Not expensive”
“They seem durable”
“As advertised”
“Warm and comfortable”
“Not too heavy”
“These socks are well made and they are soft and comfortable”
“easy to put on”
What buyers complain about
“Poor quality”
“Not thick socks”
“too short”
“Did not last”
“Not comfortable”
“the waterproofing pretty much failed completely”
“These are not cushioned”
“Not worth it”
“Still tight in toe box”
“very thin I already have a hole on first pair first day”