keds for girls
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$25.98avg listing price — sweet spot $15–$100
Price range
Great$11.78–$43.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Okay1,620.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 271K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.2%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
64
Top-5 brand share
60%
Open market
35%
- Keds22%
- MORENDL14%
- PROJECT MOTION SUNDAYS13%
- Amazon Essentials6%
- PUMA5%
- The Children's Place5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 134 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MORENDL Toddler Sneakers Baby Slip On Walking Shoes Non-Slip Breathable Boys & Girls Running Shoe Infant Tennis Shoes White 12-15 Months Size 5
MORENDL$23.494.6★385 rev
Daphne (Toddler/Little Kid) White Leather
Keds$38.424.6★2,225 rev
Sundays Girls Shoes - Non Slip with Memory Foam Insole Girls Sneakers - Lightweight Sneakers for Girls Footwear - Comfortable Kids Sneakers (Savannah_k OFWHTCVS 2K) Off-White
PROJECT MOTION SUNDAYS$22.534.2★44 rev
MORENDL Toddler Shoes Slip On Baby Sneakers Boys & Girls Walking Tennis Shoes Non-Slip Breathable Running Outdoor Athletic White 18-24 Months
MORENDL$20.684.5★30 rev
The Childrens Place girls The Childrens Place Girls Low Top Sneakers Uniform Low Top Sneakers White 3 Big Kid
The Children's Place$22.444.6★623 rev
Newest
by launch date
Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9
adidas$35.341,436 rev
Adidas Unisex-Kids VL Court 3.0 White/Black/Grey 7K
adidas$36.411,436 rev
adidas Unisex-Baby Grand Court 3.0 White/Pink Fusion 7.5
adidas$29.229 rev
Adidas Unisex-Kids VL Court 3.0 White/Black/Grey 8K
adidas$36.421,436 rev
Sundays Girls Platform Sneakers - Lightweight Non-Slip Girls Platform Shoes - Kids Platform Sneakers with Memory Foam Insole Lace-Up Rubber Outsole (Hailey Kids OFWHTCVS 1K) Off White Canvas
PROJECT MOTION SUNDAYS$20.5413 rev
Trending
90-day click momentum
MORENDL Toddler Tennis Shoes White Baby Gril Boy Sneakers Breathable Lightweight Slip On First Walking Running Shoe Size 8
MORENDL$19.214.6★
Sundays Canvas Girls Shoes - Memory Foam Insole Kids Shoes Girls Sneakers - Lightweight Mary Jane Flats & Non-Slip Comfortable Kids Sneakers (Callie Kids MRNGLRYCVS 3.5)
PROJECT MOTION SUNDAYS$21.324.2★
Sundays Kids Shoes for Girls & Boys Footwear - Lightweight and Non-Slip Boys & Girls Shoes - Comfortable Soft Insole Kids Sneakers (Cora Kids ROCVSP 10T)
PROJECT MOTION SUNDAYS$21.654.5★
DREAM PAIRS Kids Toddler Sneakers Boys Girls Casual Canvas School Shoes Size 10 Toddler All White SKFN26001K
DREAM PAIRS$18.924.7★
Amazon Essentials Unisex Toddlers Elastic Lace Sneakers for Boys and Girls White 9 Toddler
Amazon Essentials$12.194.6★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +6.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Accurate fit”
“Good quality”
“Light and comfortable”
“Easy to put on”
“Easy to clean”
“Great and affordable”
“the color was perfect”
“They are so durable”
“As described”
“Perfect for new walker”
What buyers complain about
“Run a little big”
“Fall off a lot”
“Arrived used”
“Toe box way too wide”
“I got white so of course they got filthy”
“there's too much room in the width”
“Thought they were leather and werent”
“not so comfortable”
“they fall off quite a bit because of the way the strings are tied”
“Not pictured correctly”