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just my size capris for women plus size

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Soft demand (-42.8% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 4Conversion 14Competition 88Returns 20Price range 81Avg price 88Brand share 90Review moat 24Quality gap 58

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great$20.08

avg listing price — sweet spot $15–$100

Price range

Great$7.27–$51.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,693.01

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.2%

return rate — above 6% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$33K

$33K/yr · 148K searches

Growth

Bad-42.8%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

73

Top-5 brand share

45%

Open market

51%

  • HLTPRO16%
  • Terra & Sky8%
  • Walifrey8%
  • MOREFEEL6%
  • Heathyoga6%
  • Leafigure4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$9996%$2K9%$3K12%$4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 79 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -42.8% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Spike '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fit like a glove”

Comfort-Overall20%

“Comfortable to wear”

Soft Feel11%

“material is soft & comfortable”

Pockets/Compartments5%

“love the pockets”

Quality-Overall5%

“They seem to be well-made”

Value For Money4%

“great value”

Stretchability/Expandability/Elasticity3%

“Fabric is soft with good stretch”

Material Quality3%

“Light material”

Transparency2%

“Not see through”

Thickness2%

“These are thick pants”

What buyers complain about

Size-Overall14%

“Too short”

Smell11%

“weird smell”

Transparency8%

“See through”

Thickness7%

“These are not thick like I anticipated they would be”

Material Quality5%

“Cheap material”

Quality-Overall3%

“Not well made”

Waist Fit2%

“were tight around waist”

Thin2%

“Very thin”

Pockets/Compartments2%

“No pockets”

Color1%

“Terrible dye”

Top return reasons

Size-Overall35%
Waist Fit17%
Material Quality11%
Thin5%
Length5%
Thigh Fit4%
Transparency3%
Inseam Fit3%
Hip Fit2%
Advertised Vs Actual Product2%