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51

jordan slides

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 34Growth 79Conversion 6Competition 95Returns 16Price range 70Avg price 95Brand share 37Review moat 23Quality gap 43

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$38.35

avg listing price — sweet spot $15–$100

Growth

Great+70.0%

90-day search growth — must beat 0% to launch

Price range

Good$17.78–$134.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$165K

$165K/yr · 917K searches

Review moat

Bad8,163.66

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.2%

return rate — above 6% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

108

Top-5 brand share

83%

Open market

14%

  • Nike54%
  • Jordan9%
  • BRONAX8%
  • Jaeynow7%
  • adidas4%
  • Under Armour3%
  • Open — no brand owns it (16 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$10K9%$15K12%$20K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 96 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +70.0% search growth over the last 90 days.
23K18KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall36%

“Comfortable shoes”

Size-Overall14%

“They fit snug”

Quality-Overall9%

“Solid quality”

Value For Money5%

“reasonably priced”

Durability3%

“Very durable”

Soft Feel2%

“Nice soft cushion”

Weight Light2%

“So very lightweight and breathable”

Advertised Vs Actual Product2%

“Exactly what I was looking for”

Cushion2%

“the cushioning under my feet feels really nice”

Color2%

“Buy it 💯✔️ Perfect color”

What buyers complain about

Size-Overall32%

“Runs large”

Comfort-Overall9%

“Not comfortable at all”

Durability5%

“Broke after 2 weeks”

Quality-Overall5%

“Cheaply made”

Feet Fit5%

“Small feet only”

Hard Feel3%

“Not what I was expecting they are not as soft as I expected”

Pain Relief-Overall3%

“Painful to wear”

Width3%

“Shoes are way too wide for a normal size foot”

Material Quality3%

“Cheap foamy material”

Shrinkage Resistance2%

“Shrunk a LOT”

Top return reasons

Size-Overall47%
Feet Fit14%
Length12%
Width11%
Comfort-Overall4%
Advertised Vs Actual Product2%
Material Quality2%
Hard Feel1%
Shape/Style1%
Quality-Overall1%