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27

jordan 6

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 13Conversion 0Competition 88Returns 18Price range 16Avg price 52Brand share 12Review moat 60Quality gap 25

Competition

Great27%

top-5 click share — an open shelf

Review moat

Good1,086

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$169.70

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad7.7%

return rate — above 6% kills the launch gate

Price range

Bad$8.52–$525.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-24.4%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$0

$0/yr · 223K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

10 rising

Sellers

230

Top-5 brand share

95%

Open market

3%

  • Nike70%
  • Jordan12%
  • Endoto7%
  • Vans5%
  • Flux Footwear2%
  • Reebok2%
  • Open — no brand owns it (4 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$06%$09%$012%$01101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 67 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 35 weeks — -24.4% search growth over the last 90 days.
6K4KBlack Friday '25Holiday '25Spike '26Nov '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“The size is accurate”

Quality-Overall19%

“Good quality”

Comfort-Overall18%

“Very comfortable”

Value For Money14%

“Definitely worth it”

Shape/Style7%

“I just love the looks of this shoe”

Ease Of Use5%

“easy to put on shoe”

Design-Overall3%

“Nice looking sneakers”

Ease Of Cleaning3%

“Supper cute and clean”

Durability3%

“durable”

Outersole Quality2%

“Very comfortable and the insole is made perfectly for walking”

What buyers complain about

Size-Overall27%

“Hubby was disappointed with the fit”

Product Condition17%

“Maybe not new”

Comfort-Overall10%

“Not comfortable at all”

Durability8%

“She already fell apart”

Length8%

“however the lasces are so long”

Advertised Vs Actual Product8%

“Its nothing like the photo”

Strap/String Quality8%

“Short strings”

Width6%

“Also, Nike does not make a wide sneaker so anything that says wide is not correct”

Feet Fit6%

“Not for the wide footed tyoes”

Top return reasons

Size-Overall33%
Feet Fit31%
Width14%
Length8%
Advertised Vs Actual Product3%
Shape/Style2%
Product Condition2%
Comfort-Overall2%
Color1%
Material Quality1%