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jordan 5

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Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 26Growth 21Conversion 1Competition 74Returns 23Price range 13Avg price 49Brand share 32Review moat 53Quality gap 42

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,399.72

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$181.99

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay$108K

$108K/yr · 541K searches

Returns

Bad6.6%

return rate — above 6% kills the launch gate

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Price range

Bad$7.99–$673.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

182

Top-5 brand share

86%

Open market

8%

  • Nike32%
  • AIR JORDAN19%
  • Jordan18%
  • Reebok9%
  • Vans7%
  • UamGlsob7%
  • Open — no brand owns it (3 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)9 products missing review or click data not plotted

All 47 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -7.5% search growth over the last 90 days.
225K175KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 16.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall21%

“Very comfortable”

Size-Overall19%

“They fit perfect my feet feel very comfortable very light feel like clouds on my feet”

Quality-Overall17%

“How well the shoe was made”

Value For Money10%

“Worth it”

Ease Of Cleaning5%

“Clean shoes”

Advertised Vs Actual Product5%

“exactly as advertised”

Durability4%

“very durable”

Shape/Style4%

“He loves the style and fit”

Ease Of Use3%

“Comfortable”

Length2%

“Length”

What buyers complain about

Durability25%

“Se rompio a las 3 usadas parece no ser original definitivamente lo devolvere.”

Strap/String Quality13%

“Short strings”

Length13%

“however the lasces are so long”

Size-Overall13%

“Run small”

Product Condition13%

“Maybe not new”

Feet Fit13%

“The shoe wasnt my right size”

Weight Heavy2%

“Slightly heavier than Old Skool models”

Top return reasons

Size-Overall37%
Feet Fit32%
Length10%
Width8%
Advertised Vs Actual Product3%
Shape/Style2%
Product Condition1%
Comfort-Overall1%
Color1%
Material Quality1%