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jordan 4s

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Weak search conversion (0.0%) — this niche doesn't clear our bar today.

Market size 15Growth 14Conversion 1Competition 94Returns 20Price range 15Avg price 48Brand share 12Review moat 60Quality gap 45

Competition

Great21%

top-5 click share — an open shelf

Review moat

Good1,087.42

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$186.39

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad7.1%

return rate — above 6% kills the launch gate

Market size

Bad$58K

$58K/yr · 778K searches

Price range

Bad$8.39–$576.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

298

Top-5 brand share

95%

Open market

4%

  • Nike66%
  • Jordan13%
  • Vans9%
  • Reebok4%
  • AIR JORDAN3%
  • Endoto1%
  • Open — no brand owns it (6 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 102 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.
40K30KPrime Day '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“They fit perfect my feet feel very comfortable very light feel like clouds on my feet”

Comfort-Overall21%

“Very comfortable”

Quality-Overall16%

“Good quality shoes”

Value For Money11%

“Worth it”

Ease Of Cleaning5%

“Clean shoes”

Advertised Vs Actual Product4%

“exactly as advertised”

Durability4%

“Seems very durable”

Shape/Style3%

“Style”

Ease Of Use2%

“Comfortable”

Outersole Quality2%

“Thick sole, strong, durable material”

What buyers complain about

Product Condition25%

“Maybe not new”

Size-Overall23%

“Fits horribly”

Durability19%

“Se rompio a las 3 usadas parece no ser original definitivamente lo devolvere.”

Feet Fit6%

“The shoe wasnt my right size”

Value For Money6%

“Already overpriced and then had to pay to have a cobbler repair them”

Length6%

“however the lasces are so long”

Width3%

“Also, Nike does not make a wide sneaker so anything that says wide is not correct”

Weight Heavy1%

“Slightly heavier than Old Skool models”

Top return reasons

Size-Overall37%
Feet Fit31%
Length10%
Width9%
Advertised Vs Actual Product3%
Product Condition2%
Shape/Style2%
Color2%
Comfort-Overall1%
Material Quality1%