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jordan 13

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Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 11Growth 15Conversion 1Competition 78Returns 20Price range 17Avg price 51Brand share 10Review moat 53Quality gap 27

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good1,398.19

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$172.91

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad7.3%

return rate — above 6% kills the launch gate

Price range

Bad$8.66–$497.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-19.2%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 405K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

9 rising

Sellers

193

Top-5 brand share

96%

Open market

3%

  • Nike48%
  • Jordan21%
  • AIR JORDAN19%
  • Reebok5%
  • NDTEZUGT4%
  • Generic1%
  • Open — no brand owns it (3 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8414%$2K6%$3K8%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 47 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.
13K8KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall22%

“Comfortable”

Leather Quality13%

“Real leather uppers”

Shape/Style13%

“The style is as I expected, correct size, very light and comfortable, the quality and price resemble, very good looking”

Color13%

“everyone loves the color”

Quality-Overall13%

“Good quality shoes”

Durability9%

“Ive worn them for daily errands and light walking, and theyve held up well so far”

Size-Overall9%

“Perfect sizing”

Value For Money9%

“There a great shoe for a reasonable price”

What buyers complain about

Size-Overall47%

“Shoes to small”

Quality-Overall27%

“Cheap quality”

Product Condition20%

“These seem like they have been worn before”

Natural Resource Wastage7%

“Waste $”

Top return reasons

Size-Overall28%
Feet Fit27%
Width16%
Length8%
Advertised Vs Actual Product3%
Color3%
Comfort-Overall2%
Product Condition2%
Shape/Style1%
Stitch/Finish/Polish1%