jordan 12
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Good$109.17avg listing price — sweet spot $15–$100
Market size
Good$414K$414K/yr · 7.6M searches
Review moat
Okay2,205.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.99–$317.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.1%return rate — above 6% kills the launch gate
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
464
Top-5 brand share
94%
Open market
6%
- Nike82%
- Reebok6%
- Jordan4%
- Endoto1%
- PUMA1%
- K-Swiss1%
- Open — no brand owns it (17 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 175 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jordan Max Aura 2 Mens Basketball Shoe Ck6636-006 Size 10
Nike$119.424.6★1,449 rev
Nike Mens Jordan Max Aura 2 Basketball Shoe White/Gym Red-Black 11 M US
Nike$112.194.6★1,449 rev
Nike Mens Jordan Access Basketball Shoes Multicolour (Black/Gym Red-White 001) 9 UK
Nike$89.764.5★7,127 rev
Air Jordan 4 RM Mens Shoes (FQ7939-102 White/Black/Neutral Grey/Varsity Red) Size 10.5
Nike$95.064.5★296 rev
Air Jordan MVP 92 Mens Shoes (Gym Red/White/Black) Size 11
Nike$95.524.4★27 rev
Newest
by launch date
Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 8
Nike$303.032 rev
Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 8.5
Nike$301.102 rev
Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 10
Nike$307.572 rev
Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 12
Nike$317.492 rev
Jordan Air 14 Retro Black and University Blue (Black) Size 9
Nike$236.523 rev
Trending
90-day click momentum
Air Jordan 4 RM Mens Shoes (Ironstone/Baroque Brown/Light Bone/Medium Olive) Size 10
Nike$118.495.0★
Air Jordan 1 Low Mens Shoes (Sail/Blue Chill/Hot Lava/Blue Void) Size 7.5
Nike$131.264.8★
Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 12
Nike$317.495.0★
Jordan Tatum 4 Bred - Mens (Black/University Red/White) Size 10.5
Nike$148.064.6★
Reebok Club C Vintage Tennis Sneakers for Men Casual White Mens Shoes Size 7 to 15 Top-Chalk/Paperwhite/Glen Green 7
Reebok$55.584.6★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -9.3% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Fit is perfect”
“well made quality shoes”
“Good Value”
“It was exactly what I wanted”
“This shoe is stylish”
“good for working out”
“Color variations were nice”
“Seems very durable”
“Soft and comfy”
What buyers complain about
“size small”
“Was used”
“Not comfortable at all”
“Not for wide feet”
“Seems quality in Nike below $120 are lacking”
“they are already coming apart”
“expensive”
“Also, Nike does not make a wide sneaker so anything that says wide is not correct”
“Wrong color shoes sent”
“the leather stretch is not good dont know why”