jjk keychain
Worth a lookShows a thin review moat (152 avg reviews), but a small market ($31K/yr) keeps it on the watch list.
Review moat
Great151.55avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Great$15.96avg listing price — sweet spot $15–$100
Price range
Good$4.91–$176.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 212K searches
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
33 flat
Sellers
109
Top-5 brand share
45%
Open market
50%
- Funko16%
- SONGCHANGJEWELRY12%
- BANDAI6%
- Great Eastern Entertainment6%
- CHAOZI05%
- MINISO5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 64 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunrise Magical Warfare Ball Chain Mascot Yujin Toratsuchi Anime Popular Character Collection Size: H 5.1 inches (13 cm)
BANDAI$14.304.6★55 rev
Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
Funko$13.514.7★208 rev
CHAOZI0 6pcs Jujutsu Kaisen Keychain Pendant Anime double-sided transparent acrylic pendant keychain pendant
CHAOZI0$14.864.5★71 rev
MINISO Random 1pc Jujutsu Kaisen Plush Keychain Set Officially Licensed Anime Soft Vinyl Pendant Gojo Yuji Megumi Sukuna Cute Bag Charm Gift for Anime Fans
MINISO$26.784.2★10 rev
PUCAPOCO JJK Keychain Kawaii Plush Anime Keychain Bag Charms for Purse Backpack Car Best Friend (Style 4)
PUCAPOCO$13.684.6★164 rev
Newest
by launch date
MABAIUDE JJK Soft Figure Itadori Yuji Keychain Fushiguro Megumi Pillow Mini Anime Naoya Zenin Throw Pillow Pendant Charm Decoration Birthday Gifts 5.12
MABAIUDE$4.910 rev
MABAIUDE JJK Soft Figure Yuji Itadori Keychain Zenin Maki Pillow Mini Anime Cartoon Throw Pillow Pendant Charm Decoration Birthday Gifts 9IN
MABAIUDE$14.871 rev
HBGIAY JJK Ryomen Sukuna Soft Figure Stuffed Animal Pendant Itadori Yuji Keychain for Backpack JJK Keychain Charms 12CM
HBGIAY$12.791 rev
HBGIAY JJK Ryomen Sukuna Soft Figure Stuffed Animal Pendant Itadori Yuji Keychain for Backpack JJK Keychain Charms 12CM
HBGIAY$12.921 rev
AmaaLeaf JJK Novelty Keychain Collectable Anime Mini Figure Fun Keyring Jewelry Gift for Men and Women (Gojo Satoru B)
AmaaLeaf$11.0714 rev
Trending
90-day click momentumHBGIAY JJK Ryomen Sukuna Soft Figure Stuffed Animal Pendant Itadori Yuji Keychain for Backpack JJK Keychain Charms 12CM
HBGIAY$12.925.0★
MABAIUDE JJK Soft Figure Yuji Itadori Keychain Zenin Maki Pillow Mini Anime Cartoon Throw Pillow Pendant Charm Decoration Birthday Gifts 9IN
MABAIUDE$14.875.0★
AmaaLeaf JJK Novelty Keychain Collectable Anime Mini Figure Fun Keyring Jewelry Gift for Men and Women (Yuji Itadori)
AmaaLeaf$9.814.4★
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.764.6★
AmaaLeaf JJK Novelty Keychain Collectable Anime Mini Figure Fun Keyring Jewelry Gift for Men and Women (Gojo Satoru B)
AmaaLeaf$11.074.4★
Demand
Weekly Amazon search volume, last 19 weeks — -2.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Better than other brands”
“Exactly as described and pictured”
“It matches perfectly”
“Wonderful subtle gift”
“Really cute anime keychain”
“Cute and Sturdy”
“Colors are accurate”
“didnt break easily when I pulled at it for a durability test”
“Bigger and heavier than I expected”
“His face is made of the smooth soft plastic which I like, I also love the details of the face and his hair”
What buyers complain about
“Poor quality”
“Broke quickly”
“Larger than expected”
“Grey not black”
“Thought the gold part would be thicker”
“My 18 year old loves this although I thought it was overpriced”
“No sound”
“rigid enough to keep it attached through normal use”
“some parts are a bit off”
“the keychains were all scratched up”