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jasmine costume for girls

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Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 19Growth 14Conversion 9Competition 85Returns 36Price range 93Avg price 95Brand share 66Review moat 35Quality gap 23

Avg price

Incredible$25.17

avg listing price — sweet spot $15–$100

Price range

Great$14.23–$47.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Returns

Okay4.7%

return rate — above 6% kills the launch gate

Review moat

Okay2,991.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$76K

$76K/yr · 430K searches

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

51

Top-5 brand share

66%

Open market

30%

  • Disney38%
  • Aolliya9%
  • Mecamelon7%
  • Funna6%
  • Disguise6%
  • ReliBeauty4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 64 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 6.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Decent quality”

Size-Overall22%

“Sizing was accurate”

Value For Money12%

“Worth the price”

Material Quality5%

“It was very soft material”

Durability5%

“Super cute and durable”

Comfort-Overall4%

“These are comfortable”

Advertised Vs Actual Product4%

“The product is accurate to pictures and description”

Ease Of Use3%

“easy for my girl to put on”

Color3%

“The color is perfect”

Soft Feel2%

“They are very soft and lightweight”

What buyers complain about

Size-Overall29%

“Ran small”

Quality-Overall21%

“Quality control issue- this is not usable”

Material Quality9%

“Ugly terrible material”

Durability7%

“Breaks easily”

Advertised Vs Actual Product4%

“Very misleading product”

Thickness4%

“CHEAP THIN LOW QUALITY DON'T DO IT”

Stitch/Finish/Polish3%

“Why is this not sewn on for the price you pay”

Strap/String Quality3%

“The straps broke immediately after my child put on the costume”

Allergies2%

“my daughter has eczema”

Strength1%

“Fragile”

Top return reasons

Size-Overall61%
Length6%
Material Quality5%
Advertised Vs Actual Product4%
Quality-Overall3%
Waist Fit3%
Sleeve Fit2%
Value For Money2%
Chest Fit1%
Width1%