jake from state farm costume
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.56avg listing price — sweet spot $15–$100
Price range
Great$8.81–$67.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,537.54avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 6% kills the launch gate
Market size
Bad$62K$62K/yr · 128K searches
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
24
Top-5 brand share
83%
Open market
14%
- Costume Agent29%
- Brisco Brands29%
- Didaey11%
- VOREAD8%
- Hanes5%
- BUTTON DELI3%
- Open — no brand owns it (9 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Progressive Flo Insurance Womens Halloween Costume One_Size
Costume Agent$37.254.5★2,514 rev
Its Jake Funny Pop Culture Quote Graphic T Shirt Men or Women Red
Brisco Brands$19.284.6★224 rev
VOREAD White Apron for Halloween Costume with Button Nametag and Headband (White)
VOREAD$33.094.4★46 rev
Costume Agent Progressive Flo Costume Insurance Progressive Apron Halloween Costume with Wig Headband Button & Nametag
Costume Agent$37.324.5★1,243 rev
Its Jake Funny Pop Culture Quote Graphic T Shirt Men or Women Red
Brisco Brands$19.284.6★224 rev
Newest
by launch date
Halloween Costume Set with Brown Textured Vest Green Character Ears Headband Nose Piece Adult Size (Brown Green 2XL)
SUPWISER$20.8324 rev
Yahenda 3 Pcs Halloween American Salesman Costume Accessories for Men Cosplay Headphones Belt Name Tag Pin Funny Halloween Costume Accessory Prop Black
Yahenda$11.936 rev
Costume Agent Dancing Elk Condors Halloween Costume T-Shirt Tee with Striped Sleeves Cosplay for Mens and Womens Multicolor X-Large
Costume Agent$23.8122 rev
Didaey Womens Halloween Costume Set Include White Half Apron Short Sleeve Shirt Short Flip Wigs Navy Headbands for Women (Large)
Didaey$27.2214 rev
Didaey Womens Halloween Costume Set Include White Half Apron Short Sleeve Shirt Short Flip Wigs Navy Headbands for Women (XX-Large)
Didaey$28.1814 rev
Trending
90-day click momentum
Fun Costumes Disney Adult Flounder Costume Little Mermaid Halloween Yellow Fish Dress for Men and Women Large/X-Large
Fun Costumes$67.474.3★
Fun Costumes Adult Flip Phone Dress Retro Cellular Device Outfit With Vintage Design 90s Jumpsuit
Fun Costumes$56.554.3★
Costume Agent Dancing Elk Condors Halloween Costume T-Shirt Tee with Striped Sleeves Cosplay for Mens and Womens Multicolor X-Large
Costume Agent$23.814.5★
Halloween Costume Set with Brown Textured Vest Green Character Ears Headband Nose Piece Adult Size (Brown Green 2XL)
SUPWISER$20.833.9★
Its Jake Funny Pop Culture Quote Graphic T Shirt Men or Women Red
Brisco Brands$21.384.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 78.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun, Comfy Costume”
“Quality material for the price”
“They are lightweight for South Texas weather”
“They absorb perspiration and stay dry”
“True to size material is thick”
“My employees love them because they are wash-n-wear”
“not too long or too short”
“they stay put all day without sagging or bunching”
“adjustable features make getting dressed easy”
“roomy enough for active play”
What buyers complain about
“Smaller”
“Shrinks a bit”
“Color does fade after a while”