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50

jade ring

Worth a look

Shows a sweet-spot price point ($26.44 avg), but weak search conversion (0.3%) keeps it on the watch list.

Market size 12Growth 21Conversion 3Competition 87Returns 20Price range 89Avg price 95Brand share 79Review moat 82Quality gap 89

Avg price

Incredible$26.44

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$8.44–$95.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Review moat

Great355.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Great56%

top-5 brand share — no brand owns this niche

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Returns

Bad7.2%

return rate — above 6% kills the launch gate

Market size

Bad$46K

$46K/yr · 645K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

50

Top-5 brand share

56%

Open market

39%

  • Oligage24%
  • Generic11%
  • CAOMIAN10%
  • BXSMNH6%
  • YMHOP5%
  • ALOHAPLUS5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9214%$2K6%$3K8%$4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 77 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 26 weeks — -8.2% search growth over the last 90 days.
13K8KJan '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“True to size and color”

Size-Overall13%

“it is snug”

Quality-Overall12%

“its so beautifully made”

Value For Money8%

“Great value for your money”

Durability4%

“beautiful and durable”

Precious Gemstone4%

“The stone feels cool”

Comfort-Overall4%

“Very comfortable”

Design-Overall4%

“elegant design and the smooth feel of it”

Gifting Purpose3%

“great good luck gift”

Weight Light3%

“not too heavy or bulky”

What buyers complain about

Size-Overall18%

“does not fit”

Durability17%

“Broken”

Quality-Overall12%

“NOT well made”

Color9%

“Color is a little lighter than what I thought it would be”

Strength6%

“Break very easy”

Weight Heavy4%

“Too heavy”

Value For Money4%

“Looks expensive”

Thickness2%

“its a thick band”

Wrist Fit2%

“Jade bracelet too small for woman wrist”

Precious Gemstone1%

“The stone came off the ring”

Top return reasons

Size-Overall50%
Wrist Fit13%
Color10%
Advertised Vs Actual Product5%
Width3%
Defective Material/Parts3%
Quality-Overall3%
Thin3%
Wrong Dimensions2%
Metal Authenticity2%