jackets for women
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.71avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$12.22–$54.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good$689K$689K/yr · 7.3M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad11,113.47avg incumbent reviews — the moat a new listing must climb
Returns
Bad10.4%return rate — above 6% kills the launch gate
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
85
Top-5 brand share
61%
Open market
37%
- Amazon Essentials22%
- Hanes13%
- PRETTYGARDEN12%
- Trendy Queen9%
- Columbia4%
- MAGCOMSEN2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 93 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)
PRETTYGARDEN$29.624.5★2,904 rev
Trendy Queen Womens Zip Up Hoodies Oversized Sweatshirts Fall Fashion Spring Outfits Casual Jackets 2026 Winter Clothes Grey M
Trendy Queen$28.364.4★6,535 rev
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Black X-Small
Amazon Essentials$14.794.4★12,992 rev
Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Dada Gray Pe Heather Large US
Hanes$14.594.2★59,813 rev
Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Fashion-hoodies Black X-Large US
Hanes$14.354.2★59,813 rev
Newest
by launch date
Wrangler Authentics Womens Stretch Denim Jacket Olive Large
Wrangler Authentics$39.3423,529 rev
Wrangler Authentics Womens Stretch Denim Jacket Blue Large
Wrangler Authentics$40.4123,529 rev
Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor
Hurley$18.0473 rev
HOTOUCH Jackets for Women Casual Zip Up Cute Coats Fashion Black Flight Jacket Work Tops M
HOTOUCH$25.77158 rev
HOTOUCH Women Black Jacket Trendy Long Sleeve Summer Coats Lightweight Casual Bomber Jackets L
HOTOUCH$25.67158 rev
Trending
90-day click momentum
GYM RAINBOW Workout Jackets for Woman Lightweight Athletic Full Zip Running Jacket BBL Crop Tops With Thumb Holes(#1 Black Medium)
GYM RAINBOW$17.474.7★
The Drop Womens Pilar Long Denim Shirt Jacket Medium Indigo L
The Drop$50.554.2★
Unilexi Womens 3/4 Sleeve Colored Cropped Denim Jacket Light Wash Short Jean Jacket Trucker Coat(0096-LightBlue-L)
Unilexi$30.804.5★
Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Beige-Medium)
Dqbeng$40.944.5★
Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor
Hurley$18.044.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“Excellent Quality”
“So comfortable”
“Perfect Lightweight Zip-up”
“Comfy and soft”
“Cute color”
“Keeps you so warm”
“Worth it”
“Good quality material”
“Cute style”
What buyers complain about
“Not a good fit”
“Cheaply made”
“very thick”
“Zipper broke”
“the material is bad”
“Arms to short”
“Color is not as expected”
“Terrible Smell”
“Sleeve are shorter”
“Not real useful pockets”