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39

jack sparrow costume kids

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A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 23Conversion 16Competition 41Returns 21Price range 83Avg price 95Brand share 37Review moat 92Quality gap 76

Avg price

Incredible$33.91

avg listing price — sweet spot $15–$100

Review moat

Great154.33

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.75–$110.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Returns

Bad6.9%

return rate — above 6% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$26K

$26K/yr · 59K searches

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

32

Top-5 brand share

83%

Open market

12%

  • PARTTELY38%
  • Spooktacular Creations17%
  • Fun Costumes14%
  • California Costumes7%
  • Rubies6%
  • PGOND5%
  • Open — no brand owns it (7 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$3K15%$4K20%$5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 32.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“pretty well made”

Size-Overall23%

“they were a good size”

Weight Heavy7%

“Very heavy well made pirate medallion”

Stitch/Finish/Polish6%

“great details the cord is decent to it got a nice waxy finish that will keep it from fraying if you get it wet”

Wig/Artificial Hair Quality6%

“Great wig”

Durability6%

“This hat set has held up for almost two years”

Value For Money3%

“I thought it was a good value for the money”

Design-Overall3%

“Love the design”

Fun/Entertainment Experience2%

“Fun for little pirates”

Strength2%

“sturdier than we thought it might be”

What buyers complain about

Size-Overall36%

“Surprised by mismatched sizes”

Quality-Overall17%

“Cheap”

Thickness7%

“Thin material”

Wrinkles7%

“couldnt get the wrinkles out to even figure where the front was”

Adhesion/Stickiness4%

“The beard and mustache props had very little adhesive to stay on my face and the hat and dread locks never arrived with the rest of the costume”

Advertised Vs Actual Product4%

“Not as advertised”

Color2%

“The colors are also a bit off”

Weight Heavy2%

“The medallion is heavier”

Material Quality2%

“Very cheaply made”

Top return reasons

Size-Overall65%
Quality-Overall10%
Advertised Vs Actual Product7%
Value For Money4%
Material Quality2%
Product Condition2%
Defective Material/Parts2%
Wrinkles1%
Adhesion/Stickiness1%
Strength1%