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52

jack skellington costume

Worth a look

Shows a sweet-spot price point ($39.99 avg), but weak search conversion (0.3%) keeps it on the watch list.

Market size 19Growth 75Conversion 4Competition 79Returns 7Price range 94Avg price 95Brand share 40Review moat 72Quality gap 77

Avg price

Incredible$39.99

avg listing price — sweet spot $15–$100

Price range

Great$14.22–$85.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+60.0%

90-day search growth — must beat 0% to launch

Review moat

Good633.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Bad$76K

$76K/yr · 556K searches

Returns

Bad10.3%

return rate — above 6% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

60

Top-5 brand share

81%

Open market

14%

  • Disney36%
  • Disguise15%
  • Seven Times Six12%
  • Fun Costumes12%
  • Spirit Halloween5%
  • RocailleCos5%
  • Open — no brand owns it (11 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 48 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +60.0% search growth over the last 90 days.
125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 175.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall38%

“Fits perfectly”

Quality-Overall19%

“Great quality kid's costume”

Material Quality13%

“high quality material”

Comfort-Overall12%

“Very comfortable and worth the prize”

Ease Of Use4%

“Easy on and off”

Warmth2%

“keeps me warm at night”

Color1%

“Colors were perfect”

Durability1%

“held up great”

Value For Money1%

“Beyond that price was perfect”

What buyers complain about

Size-Overall50%

“Was too short”

Material Quality21%

“Material is thin”

Product Condition14%

“Received two used products”

Thickness7%

“It is thin”

Top return reasons

Size-Overall58%
Product Condition11%
Material Quality8%
Thin5%
Quality-Overall4%
Waist Fit3%
Sleeve Fit3%
Advertised Vs Actual Product3%
Functionality-Overall2%
Shoulder Fit2%