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its a boy

Skip it44/100

a small market ($107K/yr) — its a boy doesn't clear our bar today.

Market/yr

$107K

Growth (1y)

+246.4%

Products

18

Brands

17

was 71 a year ago

Sellers

26

Price range

$5.06–$23.82

Returns

2.7%

Rating

4.7★

44/100

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Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
81
×0.30
Competition
38
×0.20
Quality gap
21
×0.10
Returns
79
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +246.4% year over year.
11K5KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Competition

37%Jomixa
  • Jomixa37%
  • Oarkive10%
  • GGBNOMER7%
  • Tsultryofs7%
  • Aphumedc6%
  • Hahafelt5%
  • Other (11 brands)28%

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 17 brands and 26 sellers compete here.

Brands

17 falling

was 71 a year ago

Sellers

26

Top 5 brand share

67%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 18 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“The quality is great too — the stitching is strong”

Size-Overall12%

“The clothes fit well”

Soft Feel9%

“The fabric is soft”

Value For Money8%

“Great price for a great product”

Advertised Vs Actual Product6%

“were as pictured”

Design-Overall3%

“Cute design”

Ease Of Use3%

“Very easy to use”

Freshness3%

“Fresh”

Color2%

“with bright colors”

Fun/Entertainment Experience2%

“played with them so with a new baby coming I thought it would be a great gift”

What buyers complain about

Hard Feel32%

“Hard as a rock”

Size-Overall18%

“Not true to size”

Quality-Overall12%

“Cheap, not safe to use in my opinion”

Ease Of Chewing/Swallowing7%

“Too hard to chew”

Material Quality7%

“Theyre both made of polyester. plastic”

Thickness5%

“But the Satin is thin and weak”

Sharpness5%

“Use a fine tip sharpie as a regular sharpie will bleed”

Adhesion/Stickiness3%

“Returned the first set due to glue being messy all over sign”

Durability2%

“It broke in pieces”

Advertised Vs Actual Product2%

“It avoids stating this in the product description”

Top return reasons

  • Size-Overall48%
  • Color9%
  • Quality-Overall8%
  • Value For Money8%
  • Material Quality6%
  • Advertised Vs Actual Product4%
  • Stitch/Finish/Polish3%
  • Defective Material/Parts2%
  • Length1%
  • Hard Feel1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.