irish hat
Skip itSoft demand (-61.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.08avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$3.69–$101.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Okay2,385.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad7.4%return rate — above 6% kills the launch gate
Market size
Bad$53K$53K/yr · 189K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
37
Top-5 brand share
57%
Open market
37%
- VOBOOM16%
- Biddy Murphy15%
- Xinveen12%
- LADYBRO8%
- Senker Fashion7%
- STARANCE5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 83 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VOBOOM Mens Cotton Flat Ivy Gatsby Newsboy Driving Hat Cap (Style2-Black)
VOBOOM$13.444.6★14,855 rev
VOBOOM Mens Herringbone Flat Ivy Newsboy Hat Wool Blend Gatsby Cabbie Cap (Army Green 7 5/8)
VOBOOM$18.774.4★9,351 rev
Quanhaigou Mens Cotton Flat Ivy Gatsby Newsboy Driving Hat Adjustable Irish Cabbie Ivy Driving Hunting Cap (Plaid Green)
Quanhaigou$13.954.4★803 rev
Senker 2 Pack Mens Classic Herringbone Tweed Wool Blend Flat Cap Ivy Gatsby Newsboy Cabbie Driving Hat B-black/Grey One Size
Senker Fashion$19.084.4★5,353 rev
Biddy Murphy Self-Adjusting Irish Wool Driving Cap for Men and Women Comfort Fit Flat Cap Newsboy Style Hat (Medium Forest Green Herringbone)
Biddy Murphy$83.494.8★6 rev
Newest
by launch date
Mens Cotton Flat Cap Breathable Newsboy Hats Adjustable Beret Ivy Cap Irish Cabbie Driving Hunting Hats for All-Season Green
Josojoou$7.8019 rev
Mens Flat Cap Linen Blend Adjustable Newsboy Cap for Men Classic Cabbie Ivy Gatsby Irish Beret Cap Summer Hat
KNKNT$21.2531 rev
Unisex St. Patricks Shamrock Art Print Hat Irish Celtic Knot Hat St. Patricks Day Baseball Cap Lucky Shamrock Cap Ireland Hats Green
Generic$9.6430 rev
Newsboy Cap for Men/Women | Newsboys Hat | Men Beret Hats | Flat Cap | Flat Cap for Men (Green-Patchwork Medium)
Generic$3.6963 rev
Biddy Murphy Self-Adjusting Irish Wool Driving Cap for Men and Women Comfort Fit Flat Cap Newsboy Style Hat (Medium Forest Green Herringbone)
Biddy Murphy$83.496 rev
Trending
90-day click momentumMens Flat Cap Linen Blend Adjustable Newsboy Cap for Men Classic Cabbie Ivy Gatsby Irish Beret Cap Summer Hat
KNKNT$21.254.5★
Biddy Murphy Self-Adjusting Irish Wool Driving Cap for Men and Women Comfort Fit Flat Cap Newsboy Style Hat (Medium Forest Green Herringbone)
Biddy Murphy$83.494.8★
Mens Cotton Flat Cap Breathable Newsboy Hats Adjustable Beret Ivy Cap Irish Cabbie Driving Hunting Hats for All-Season Green
Josojoou$7.804.8★
Biddy Murphy Mens Newsboy Flat Cap 100% Irish Wool Hat Made in Ireland Black M
Biddy Murphy$79.884.7★
Biddy Murphy Newsboy Hat for Men Irish Flat Cap 100% Wool Tweed Herringbone Made in Ireland Small Gray
Biddy Murphy$88.984.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.5% search growth over the last 90 days.Peak months: Feb, Mar, Dec · busiest ÷ quietest = 6.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fit accurate”
“Reasonable quality for the price”
“Excellent price”
“Comfortable to wear”
“Comfortable and stylish”
“color doesn't fade”
“exactly as pictured”
“Quality materials and incredible fit and comfort”
“cool in the summer”
“nice hats adjustable”
What buyers complain about
“Poor fit”
“Cheaply made”
“Not as shown”
“hard to get creases out”
“Cheap material”
“Shape and design were inferior, compared to similar products I already own”
“NOT WORTH EVEN $1”
“It looks like somebody printed something off of a printer”
“need more colors chics dig it”
“Thin,”