iowa hawkeyes hat
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.90avg listing price — sweet spot $15–$100
Price range
Incredible$18.23–$44.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great278.11avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 6% kills the launch gate
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 48K searches
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
18
Top-5 brand share
66%
Open market
27%
- Elite Authentics20%
- ZHATS14%
- UGP Campus Apparel13%
- Pro Sport Brand10%
- License Champs10%
- Iowa Hawkeyes7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HT508 - Iowa Hawkeyes Primary Logo Dad Hat - One Size - Black
UGP Campus Apparel$32.504.5★9 rev
Collegiate Vintage Design Adjustable Hats (US Alpha One Size Iowa)
Pro Sport Brand$24.804.4★109 rev
Iowa Hawkeyes Title White Officially Licensed Adjustable Baseball Hat
Elite Authentics$21.853.7★4 rev
Iowa Hawkeyes Arch Over Officially Licensed Adjustable Baseball Hat
Elite Authentics$21.524.5★7 rev
Iowa Hawkeyes | NCAA University of Official | 1704BK01 Adjustable Printed Baseball Hat Black
License Champs$19.695.0★1 rev
Newest
by launch date
Iowa Collegiate Hat (US Alpha One Size Woodland Camo)
BROTHER TRUCKERS$19.760 rev
Iowa Hawkeyes | Official NCAA Merch | 21BK01 Trucker Hat with Adjustable Mesh Back Khaki
License Champs$19.780 rev
Desert Cactus University of Iowa Snapback Baseball Hat UI Hawkeyes Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP1-White)
Desert Cactus$39.430 rev
Desert Cactus University of Iowa Snapback Baseball Hat UI Hawkeyes Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design Vintage BP5-White)
Desert Cactus$39.480 rev
Iowa Hawkeyes | NCAA University of Official | OCIMPIO005-1 Trucker Hat with Adjustable Mesh Back Black
License Champs$19.911 rev
Trending
90-day click momentumIowa Collegiate Hat (US Alpha One Size Woodland Camo)
BROTHER TRUCKERS$19.760.0★
Branded Bills Iowa State Vintage Iowa State White Curved Performance PVC Lightweight Comfortable Baseball Cap
Branded Bills$44.905.0★
University of Iowa Hawkeyes Baseball Hat - Adjustable Cap Officially Licensed Mens and Womens Multiple Colors and Styles (IA-Hat-12)
Iowa Hawkeyes$22.864.5★
University of Iowa Hawkeyes Baseball Hat - Adjustable Cap Officially Licensed Mens and Womens Multiple Colors and Styles (IA-Hat-22)
Iowa Hawkeyes$21.974.5★
HT508 - Iowa Hawkeyes Primary Logo Dad Hat - One Size - Black
UGP Campus Apparel$32.504.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Its a great piece of state-pride gear that fits comfortably”
“it really is a good quality hat”
“As described”
“Worth the money”
“Easy to adjust”
“the acrylic fabric feels durable”
“The Iowa flag map design is embroidered nicely - no loose threads or crooked lines”
“the acrylic fabric feels durable”
What buyers complain about
“fits weird”
“irritated my forehead”
“The quality is a bit low”
“just wish it didn't have a design”