inflatable minion costume
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$47.64avg listing price — sweet spot $15–$100
Price range
Great$12.90–$75.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great190.92avg incumbent reviews — the moat a new listing must climb
Growth
Great+77.3%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$66K$66K/yr · 209K searches
Returns
Bad8.6%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
36
Top-5 brand share
99%
Open market
0%
- Disguise46%
- INTIMO18%
- Spirit Halloween17%
- Mavoka14%
- Minions4%
- CONGRU1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise Bob Inflatable Minion Costume for Kids Official Minions Halloween Costume Blow Up Jumpsuit with Fan Child Size (up to 7-8)
Disguise$66.484.1★198 rev
Disguise Unisex Adults Stuart Minion Inflatable For Men Official Halloween Costume Blow Up Jumpsuit With Fan Sized Multicolored One Size 42-46 US
Disguise$73.934.2★415 rev
Mavoka Kids Costume for Boys Shirt Overalls Glove Halloween Party Cosplay 3-4T Yellow
Mavoka$25.144.2★150 rev
Spirit Halloween Despicable Me Minions Inflatable Costume | Officially Licensed | Funny Costume - One Size Fits Most
Spirit Halloween$68.253.8★10 rev
INTIMO Minions Union Suit Bob Design Adult Kigurumi Costume Pajamas Loungewear (Bob Large/X-Large)
INTIMO$56.184.4★42 rev
Newest
by launch dateINTIMO Minions Union Suit Bob Design Adult Kigurumi Costume Pajamas Loungewear (Bob Large/X-Large)
INTIMO$56.1842 rev
INTIMO Minions Union Suit Stuart Design Adult Kigurumi Costume Pajamas Loungewear (Stuart 2X-Large/3X-Large)
INTIMO$53.4042 rev
INTIMO Minions Union Suit Bob Design Adult Kigurumi Costume Pajamas Loungewear (Bob 2X-Large/3X-Large)
INTIMO$52.9942 rev
Spirit Halloween Minions Kids Stuart Inflatable Costume | Officially Licensed | Minions Outfit | Funny Costume
Spirit Halloween$75.2219 rev
Spirit Halloween Despicable Me Minions Inflatable Costume | Officially Licensed | Funny Costume - One Size Fits Most
Spirit Halloween$68.2510 rev
Trending
90-day click momentumINTIMO Minions Union Suit Bob Design Adult Kigurumi Costume Pajamas Loungewear (Bob 2X-Large/3X-Large)
INTIMO$52.994.4★
INTIMO Minions Union Suit Bob Design Adult Kigurumi Costume Pajamas Loungewear (Bob Large/X-Large)
INTIMO$56.184.4★
INTIMO Minions Union Suit Stuart Design Adult Kigurumi Costume Pajamas Loungewear (Stuart 2X-Large/3X-Large)
INTIMO$53.404.4★
Mavoka Kids Costume for Boys Shirt Overalls Glove Halloween Party Cosplay 3-4T Yellow
Mavoka$25.144.2★
Mavoka Kids Costume for Boys Shirt Overalls Glove Halloween Party Cosplay 4-5T Yellow
Mavoka$24.734.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +77.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 42.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun worth the money”
“Decent quality”
“Fits just right”
“Easy to use and funny”
“The glasses were more comfortable than expected”
“The beanie is surprisingly soft”
“It comes perfectly”
“As advertised”
“they should easily last”
“Plenty of room inside”
What buyers complain about
“The gloves are a little big for my son”
“Poor quality and run small”
“The strap would consistently snap”
“EXTREMELY fragile”
“Not functional at all highly inconvenient”
“Very expensive for literally 20 mins of enjoyment”
“Cheap material”
“Had a hole in it within a couple days”
“The hat, gloves, and suspenders are good quality however the glasses almost immediately fell apart whenever I took it out of the package”
“The thing that adjusts the glasses broke so therefore I have to hot glue it before my sons birthday”