indiana university hat
Skip itSoft demand (-78.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.96avg listing price — sweet spot $15–$100
Price range
Great$12.53–$44.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great307.53avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 172K searches
Growth
Bad-78.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
11
Top-5 brand share
87%
Open market
7%
- Legacy29%
- Pro Sport Brand29%
- adidas13%
- UGP Campus Apparel11%
- Desert Cactus6%
- Branded Bills5%
- Open — no brand owns it (6 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal
Legacy$22.844.6★3 rev
adidas Mens Indiana Hoosiers Foam Trucker Cap - Red White - Size OSFM
adidas$13.465.0★2 rev
Collegiate Adjustable Trucker Hats (US Alpha One Size Indiana)
Pro Sport Brand$25.143.6★91 rev
Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Indiana)
Pro Sport Brand$24.964.6★83 rev
Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers Lightweight Cap for Men & Women Relaxed Twill Adjustable (EZA) Cardinal One Size Fits Most Adjustable Fabric Closure
Legacy$26.484.8★201 rev
Newest
by launch date
UGP Campus Apparel HT950J - Indiana Hoosiers 2025 Undefeated - Sports Team Washed Twill Cap - One Size - Red
UGP Campus Apparel$23.830 rev
UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - Black
UGP Campus Apparel$31.528 rev
UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - White
UGP Campus Apparel$31.828 rev
Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal
Legacy$22.843 rev
Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Heritage Twill Adjustable (HTA) Stone/Black
Legacy$36.543 rev
Trending
90-day click momentumLegacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal
Legacy$22.844.6★
UGP Campus Apparel HT950J - Indiana Hoosiers 2025 Undefeated - Sports Team Washed Twill Cap - One Size - Red
UGP Campus Apparel$23.830.0★
adidas Mens Indiana Hoosiers Foam Trucker Cap - Red White - Size OSFM
adidas$13.465.0★
Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Heritage Twill Adjustable (HTA) Stone/Black
Legacy$36.545.0★
UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - Black
UGP Campus Apparel$31.524.2★
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -78.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the hat was great”
“Fit well”
“color & fit”
“Other than that, very well made and comfortable”
“Nice design”
“Looks very sharp”
“Classy looking hat”
“Love the feel”
“Perfect Christmas gift”
“Exactly what I expected”
What buyers complain about
“Unbelievably bad quality control”
“Logo too large/high”
“Pretty flimsy”
“if the smell doesn't subside I will be returning”
“Not an accurate picture”
“too expensive”
“Just know the whole hat is black not gray”
“Does not have the weathered look I was after”
“Not very deep”
“Result: deformed hat”