hurley shirts for men
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible$23.73avg listing price — sweet spot $15–$100
Price range
Great$10.20–$48.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,261.37avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Market size
Good$347K$347K/yr · 1.8M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad6.2%return rate — above 6% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
127
Top-5 brand share
87%
Open market
11%
- Hurley52%
- Quiksilver19%
- Billabong7%
- RVCA7%
- Costa Del Mar2%
- Volcom1%
- Open — no brand owns it (36 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 266 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hurley Mens League Dri-Fit Snapback Baseball Cap Black One Size
Hurley$21.294.4★2,120 rev
Hurley Mens Caps - Del Mar Mesh Panel Baseball Cap Trucker Hat - Snap Back Hats for Men Cool Grey Heather
Hurley$26.554.7★869 rev
Quiksilver Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Eclipse Large
Quiksilver$19.964.6★255 rev
Hurley Mens 2 Pack Crewneck SS Tee Shirt Black/Green Large
Hurley$16.914.2★261 rev
Hurley Mens Baseball Cap - Moisture Wicking Flexfit Curved Bill Fitted Baseball Hats for Men Size Small-Medium Magic Ember
Hurley$25.934.4★2,014 rev
Newest
by launch date
Quiksilver Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Mineral Red X-Large
Quiksilver$19.50255 rev
Quiksilver Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Soft White X-Large
Quiksilver$18.89255 rev
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty Large
Billabong$17.1625 rev
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Pacific Coast Small
Billabong$16.6825 rev
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty XX-Large
Billabong$16.1325 rev
Trending
90-day click momentum
Billabong Mens Sherpa Lined Hoodie Jacket Sand M
Billabong$17.334.1★
Hurley Kids Water Shoes Quick-Dry Breathable Slip-On Shoes with Flexible Grip Sole for Beach Pool Boat & Summer Outdoor Activities- Landing - Navy/Tan
Hurley$27.564.4★
Hurley Mens 5-Pack Boxer Briefs Blue Medium
Hurley$21.294.6★
Hurley Mens 5-Pack Boxer Briefs Blue Large
Hurley$22.824.6★
RVCA Mens VA All The Way Trucker Khaki/Black
RVCA$31.714.7★
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — +26.6% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It fits as expected”
“Excellent quality”
“comfortable and breathable”
“Accurate colors”
“Great material”
“Great value”
“soft materials”
“Flattering”
“Just as described and fits perfectly”
“It's lightweight”
What buyers complain about
“Size down”
“Poor quality”
“Weird material weird fit”
“weird color”
“After washing and low heat tumble drying item remains wrinkled”
“The looks in the ad are deceiving”
“cost went up to an unreasonable price”
“Bottoms run a little small and do not have much stretch along the seams, can be a little difficult to get on and off”
“It is thick”
“makes ripping sounds from seams even though fitted firmly once on”