hulk costume
Worth a lookShows a sweet-spot price point ($29.33 avg), but soft demand (-1.8% this quarter) keeps it on the watch list.
Avg price
Incredible$29.33avg listing price — sweet spot $15–$100
Price range
Great$8.84–$80.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Market size
Good$428K$428K/yr · 649K searches
Returns
Okay3.2%return rate — above 6% kills the launch gate
Review moat
Okay2,052.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
72
Top-5 brand share
85%
Open market
12%
- Marvel38%
- Jazwares Costume Play20%
- D.O.T13%
- Disney8%
- Rubies5%
- Teuevayl4%
- Open — no brand owns it (11 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Hulk Official Youth Halloween Costume - Premium Quality Padded Jumpsuit with Plastic Mask (Size Small) Green
Jazwares Costume Play$43.484.6★428 rev
Marvel Hulk Hero Mask Toys Classic Design Inspired By Avengers Endgame For Kids Ages 5 and Up
Marvel$10.164.8★720 rev
Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years
Disney$21.644.7★129 rev
Marvel Hulk Official Youth Halloween Costume - Premium Quality Fabric Jumpsuit with Printed Design and Plastic Mask (Medium) Green
Jazwares Costume Play$25.634.6★209 rev
D.O.T Boys Superhero Pajamas 2 Piece Toddler Kids Long Sleeve Top and Pants Snug Fit Pjs Sets Cotton Sleepwear 2-7T (US Age 7 Years Hulk)
D.O.T$20.974.4★167 rev
Newest
by launch date
Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids HULK SMASH 8
Marvel$15.803,269 rev
Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids HULK SMASH 10
Marvel$16.033,269 rev
Primary Shipments Red Superhero Hero Mask for Cosplay & Costume Universal Fit
Primary Shipments$18.3614 rev
Marvel Shirts Hulk Birthday Boy Shirt Short Sleeve Toddler Boys T-Shirts Long Lasting Graphic Tops Cotton Tees Kids Summer Birthday Outfit 3-4T
Disney$14.48367 rev
Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years
Disney$21.64129 rev
Trending
90-day click momentum
Marvel Boys The Incredible Hulk Pajamas Size 4 Green
Marvel$23.594.7★
Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years
Disney$21.644.7★
AmazingSea Boys Suit Husky Suits Set for Boys Black Size 12
AmazingSea$66.104.7★
Disney Marvel Avengers Superhero Hulk Boys Swim Set Quick Dry Swimsuit Green Bathing Suit Child Swimwear Set Summer Rash Guard Shirt & Swim Trunks Young Boy Clothes UPF 50+ 2 Piece Outfit 8-9 Years
Disney$22.634.7★
Marvel Avengers Little Kids Boy or Girl Short Sleeve Tee and Mesh Shorts Outfit Hulk Green Purple 6
Marvel$21.064.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It is very well made & so detailed”
“The fit is good for a variety of sizes”
“Fun for costumes”
“Quality gift”
“Good value”
“The material is good quality and comfortable, and the size fits perfectly”
“they wont tear up easily”
“The material feels soft against the skin”
“very comfortable”
“Be safe and well”
What buyers complain about
“The straps keep falling off”
“Runs very small”
“I do think its a little pricey for the quality”
“The material is made from plastic so it does feel slightly cheap”
“Not comfortable on my kids face”
“Basically, we got ripped off on the price”
“misleading”
“My son is allergic to dogs and cats”
“Elastic band doesnt stay on”
“Foam has started to come apart a little”