hufflepuff scarf
Skip itSoft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.15avg listing price — sweet spot $15–$100
Price range
Great$8.77–$41.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,179.71avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 6% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 37K searches
Growth
Bad-49.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
37
Top-5 brand share
87%
Open market
6%
- Cinereplicas30%
- elope19%
- Culture Fly18%
- Harry Potter12%
- Zando9%
- Disguise8%
- Open — no brand owns it (2 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Culture Fly Harry Potter Hufflepuff Premium Knit Scarf Beanie Socks 3pc Winter Bundle Gift Set
Culture Fly$35.324.8★638 rev
Cinereplicas - Harry Potter - Scarf Classic - Hufflepuff - Official Warner Bros License - 75 x 9 5 inches
Cinereplicas$22.934.7★10,245 rev
elope Newt Scamander Hufflepuff Knit Scarf - Standard - Gold Premium Heather
elope$17.354.8★997 rev
Zando Wizard Knit Yellow Striped Scarf - Soft Magic College Style Winter Fall Scarf for Women Men Movie Character Cosplay Halloween Costume Accessories Halloween Party Birthday Christmas Gifts
Zando$8.774.8★28 rev
Disguise Harry Potter Hufflepuff Scarf Costume Accessory Yellow & Black Adult Size
Disguise$13.274.7★1,838 rev
Newest
by launch date
Harry Potter Hufflepuff Knitted Crest Scarf - Mustard Yellow & Black - Embroidered House Badger Crest - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory
Harry Potter$23.36115 rev
Harry Potter Hufflepuff Kids Winter Hat Gloves Scarf Set for Boys and Girls Winter Hat for Kids 4-14 Years
ABG Accessories$21.1261 rev
Zando Wizard Knit Yellow Striped Scarf - Soft Magic College Style Winter Fall Scarf for Women Men Movie Character Cosplay Halloween Costume Accessories Halloween Party Birthday Christmas Gifts
Zando$8.7728 rev
Guturris Knit Neck Scarf Magic College Styles Striped Winter Neckerchief Movie Character Cosplay Costume Accessory Yellow
Guturris$19.08137 rev
Harry Potter Beanie Hat and Scarf Set Hogwarts Collegiate Winter Knit Cap with Cuff and Pom Hufflepuff One Size
Harry Potter$30.1912 rev
Trending
90-day click momentumHarry Potter Hufflepuff Knitted Crest Scarf - Mustard Yellow & Black - Embroidered House Badger Crest - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory
Harry Potter$23.364.8★
Cinereplicas - Harry Potter - Lightweight Voile Scarf - Hufflepuff - Official Warner Bros License - 77 5 x 34 inches
Cinereplicas$19.924.6★
Harry Potter Beanie Hat and Scarf Set Hogwarts Collegiate Winter Knit Cap with Cuff and Pom Hufflepuff One Size
Harry Potter$30.194.9★
elope Harry Potter Hufflepuff House Lightweight Scarf for adults and kids - Multi-colored
elope$10.224.5★
Zando Wizard Knit Yellow Striped Scarf - Soft Magic College Style Winter Fall Scarf for Women Men Movie Character Cosplay Halloween Costume Accessories Halloween Party Birthday Christmas Gifts
Zando$8.774.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -49.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Keeps my nephew warm”
“Best gift for my Harry Potter fan”
“Affordable too”
“Good size”
“they are super soft”
“stylish”
“Colors are true to photo”
“Super comfy and stylish”
“they are really thick”
What buyers complain about
“this is not warm”
“However, the color doesn't come even close to matching the hat”
“Since they don't want to sell a quality scarf”
“barely worth $5 honestly”