house keychain
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($66K/yr) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$3.29–$76.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good593.68avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 6% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.42avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 126K searches
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
43 falling
Sellers
65
Top-5 brand share
47%
Open market
50%
- OHKYOOT13%
- Lucky Line13%
- CMVFYL12%
- Taiyin5%
- Uerifr5%
- STUNFASSOO3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OHKYOOT Leather Car Key chain Carabiner Clip Key Fob Keychain for Home Car Keys Women Men (Grid Brown)
OHKYOOT$8.014.5★237 rev
Lucky Line 2 Spiral Wrist Coil with Steel Key Ring Flexible Wrist Band Key Chain Bracelet Stretches to 12 Purple 1 PK (410651)
Lucky Line$3.294.7★4,888 rev
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.764.6★827 rev
Uerifr House Warming Gifts New Home Gift Ideas Acrylic House Keychain Gifts for New Homeowners Housewarming Gift for Women Couple First Homes Apartment Owners Closing Present for Realtor
Uerifr$5.544.6★60 rev
Taiyin 5 Pcs House Key Chain House Shaped Pendant Keychains Home Keychain Set Cute home with Window Key Charm Metal Keyring Gift
Taiyin$8.474.7★228 rev
Newest
by launch date
House Warming New Home Keychain Gifts 2026 Housewarming Valentines Anniversary Couple Gift for New Moving House Warming Gifts for Women Men Couple Friends Homeowners Home Essentials Apartment
STUNFASSOO$8.670 rev
MigPio House Warming Gifts New Apartment Keychain Acrylic Housewarming Gifts for New Homeowners Realtor Supplies House Key Chain Best Housewarming Gift 2026 Closing Gift for Home Buyers
MigPio$7.152 rev
Housewarming Gifts New Home Keychain - 2026 New Adventure Keychains First Home Present for Men Women House Warming Gift Ideas New House Keyring for Homeowners Couple
GiftoBi$7.4846 rev
Hauleruee Custom Home Keychains in Bulk Pack 5-100 Metal Rotating House Shaped Personalized Keychains with Your Engraved Logo/Text for Housewarming Realtor Real Estate Agent Gift Givaways
Hauleruee$76.946 rev
QUIHUD House Warming Gifts New Home 2026 Housewarming Gifts For Women Couple Homeowners New Home Ornament 2026 Housewarming Keychain
QUIHUD$7.188 rev
Trending
90-day click momentumHouse Warming New Home Keychain Gifts 2026 Housewarming Valentines Anniversary Couple Gift for New Moving House Warming Gifts for Women Men Couple Friends Homeowners Home Essentials Apartment
STUNFASSOO$8.670.0★
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.764.6★
ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
ZoloAJay$3.914.5★
Housewarming Gifts New Home Keychain - 2026 New Adventure Keychains First Home Present for Men Women House Warming Gift Ideas New House Keyring for Homeowners Couple
GiftoBi$7.484.5★
LAXPICOL Gold Keychain Letter K Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain
LAXPICOL$7.104.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“she loved this key chain”
“As advertised”
“Good gift”
“Sturdy Key Ring”
“Great Deal”
“It matches perfectly”
“Seems durable”
“Easy to use”
“Love the color”
What buyers complain about
“Small and not real stones”
“not fully the quality I was expecting”
“Breaks quickly”
“They smell really bad”
“Already opened and used”
“kinda deformed”
“False advertising”
“I feel the price point is too high for what it is”
“The color immediately came off as I was adding keys to this ring”
“Arrived rusted”