horcrux ornaments
Skip itSoft demand (-64.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great140.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.13avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Price range
Great$12.29–$27.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 28K searches
Growth
Bad-64.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
38
Top-5 brand share
100%
Open market
0%
- JinYu73%
- Hallmark Keepsake27%
Product shelf
All 2 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateTrending
90-day click momentumDemand
Weekly Amazon search volume, last 23 weeks — -64.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Just wha I was Looking For Matched the Description - Thanks Ed”
“Fun”
“Good sound quality”