hoka mens shoes
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Avg price
Good$110.73avg listing price — sweet spot $15–$100
Market size
Good$512K$512K/yr · 3.1M searches
Growth
Okay+19.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,590.78avg incumbent reviews — the moat a new listing must climb
Price range
Okay$32.52–$176.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad8.1%return rate — above 6% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
211
Top-5 brand share
86%
Open market
10%
- HOKA55%
- Brooks12%
- NORTIV 810%
- ALLSWIFIT5%
- ANTA4%
- Mizuno4%
- Open — no brand owns it (10 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 123 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hoka Mens Bondi 9 Black/White 10 Medium
HOKA$145.924.6★2,719 rev
Hoka Mens Clifton 10 Black/Black 10 Medium
HOKA$144.894.2★82 rev
Hoka Mens Clifton 10 Black/White 10 Medium
HOKA$135.994.6★2,131 rev
Mizuno Mens Wave Sky 9 Running Shoe Neutral Road-Trail Shoe Baritone Blue-Citrus US Mens 11.5
Mizuno$138.404.6★64 rev
Hoka Mens Clifton 10 Black/White 11 Medium
HOKA$131.364.6★70 rev
Newest
by launch date
KKB Oil-Safe Grip Mens Non Slip Work Shoes Slip Resistant Waterproof Slip On Sneakers for Kitchen Restaurant Chefs Nurses with Arch Support Comfortable Zapatos Antideslizantes para Hombres Black Men 10
KKB Oil-Safe Grip$63.76155 rev
ALLSWIFIT Mens Slip On Walking Shoes Cushioning Hands Free Non-Slip Arch Support Breathable Lightweight Comfortable Workout MoveLito Running Gym Fashion Sneakers Size 9.5 Blue SARS26006M
ALLSWIFIT$58.3472 rev
ANTA Mens PG7 3.0 Cushioning Running Shoes Enhanced Lateral Support Athletic Sneakers Lightweight and Breathable Shoes for Gym Walking and Standing Gray/Black 9.5
ANTA$88.0324 rev
ALLSWIFIT Mens Slip On Stability Support Walking Shoes Coushioning Non Slip Breathable Comfortable Cross Trainer Workout StediCore Running Gym Fashion Sneaker Size 10 Blue SARS26011M
ALLSWIFIT$52.00111 rev
ALLSWIFIT Mens Slip On Stability Support Walking Shoes Coushioning Non Slip Breathable Comfortable Cross Trainer Workout StediCore Running Gym Fashion Sneaker Size 9.5 Blue SARS26011M
ALLSWIFIT$53.08111 rev
Trending
90-day click momentum
Hoka Mens Clifton 10 Black/Gold 11.5 Medium
HOKA$153.234.6★
Hoka Mens Clifton 10 Putty/Grout 13 Medium
HOKA$162.504.6★
Hoka Mens Clifton 10 Night Sky/Midnight Blue 8 Medium
HOKA$146.224.6★
Brooks Mens Anthem 8 Neutral Running Shoe - Blue/Spellbound/Starfish - 14 Medium
Brooks$89.764.6★
ALLSWIFIT Mens Slip On Wide Toe Box Walking Shoes Hands-Free Barefoot Cushion Running Tennis Arch Support Gym Workout Athletic Fashion Sneakers StediCloud Size 10.5 Blue SARS26002M
ALLSWIFIT$55.174.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable shoes”
“The shoe fits well with no problems”
“Good for the price”
“Awesome for running”
“Shoes were of great quality”
“Very comfortable and cushioned”
“Great heel and foot support”
“Shoes that don't hurt my feet”
“they still look brand new”
“Good shoe light”
What buyers complain about
“those were also too tight”
“But pricey”
“After 2 days of wearing them they have broken in nicely”
“have developed some weird foot pain”
“Low quality”
“making them uncomfortable almost immediately”
“didn't have enough padding”
“The shoes where too narrow”
“And heel of one shoe is breaking down after 2 months of modest use”
“solid Black are getting harder”