hocsocx
Worth a lookShows a thin review moat (99 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Review moat
Incredible98.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.62avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 6% kills the launch gate
Growth
Good+52.9%90-day search growth — must beat 0% to launch
Price range
Good$11.44–$20.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 146K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
2 rising
Sellers
5
Top-5 brand share
100%
Open market
0%
- Hocsocx98%
- Sof Sole2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hocsocx Pickled! Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Medium
Hocsocx$19.954.8★19 rev
Hocsocx Citrus Pink Blossoms Socks Performance Liner Moisture-Wicking Protection for Field Hockey Ice Hockey and Soccer
Hocsocx$19.954.6★40 rev
Hocsocx Turtles Socks Performance Liner Moisture-Wicking Protection for Field Hockey Ice Hockey and Soccer
Hocsocx$19.924.8★57 rev
Hocsocx Pig Socks Performance Liner Moisture-Wicking Protection for Field Hockey Ice Hockey and Soccer
Hocsocx$19.954.8★49 rev
Hocsocx Bananas Socks Performance Liner Moisture-Wicking Protection for Field Hockey Ice Hockey and Soccer
Hocsocx$19.934.6★36 rev
Newest
by launch dateHocsocx Pickled! Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Medium
Hocsocx$19.9519 rev
Hocsocx Rubber Duckies Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Medium
Hocsocx$19.9014 rev
Hocsocx Rubber Duckies Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Small (Youth)
Hocsocx$19.7014 rev
Hocsocx Pickled! Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding (S M L) (US Alpha Small Regular Regular)
Hocsocx$19.8619 rev
Hocsocx Chill Raccoons Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski (S M L) (US Alpha Medium Regular Regular)
Hocsocx$19.847 rev
Trending
90-day click momentumHocsocx Rubber Duckies Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Small (Youth)
Hocsocx$19.704.9★
Hocsocx Chili Peppers Knee-High Liner Socks Breathable Moisture-Wicking Protection for Field Hockey Ice Hockey and Soccer
Hocsocx$19.994.4★
Sof Sole All Sport Over-the-Calf Team Athletic Performance Socks (2 Pair) Medium White
Sof Sole$11.444.5★
Hocsocx Carolina Sky Blue Socks Performance Liner Moisture-Wicking Protection for Field Hockey Ice Hockey and Soccer
Hocsocx$19.914.5★
Hocsocx Rubber Duckies Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Medium
Hocsocx$19.904.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.9% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 14.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“Adorable and comfy”
“the colors of the turtles are so cute”
“Perfect fit and are just what we needed to keep shins comfortable and sweat-free during field hockey”
What buyers complain about
“Little disappointed in how muted the colors were”