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hockey neck guard shirt

Skip it40/100

a small market ($18K/yr) — hockey neck guard shirt doesn't clear our bar today.

Market/yr

$18K

Growth (1y)

+99.3%

Products

32

Brands

9

was 6 a year ago

Sellers

30

Price range

$9.29–$87.99

Returns

8.6%

Rating

4.4★

40/100

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Scored 40/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
65
×0.30
Competition
65
×0.20
Quality gap
48
×0.10
Returns
26
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +99.3% year over year.
3K1KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.5×

Competition

49%Shock Doctor
  • Shock Doctor49%
  • EALER27%
  • Bauer Hockey12%
  • CCM5%
  • PG Sports3%
  • Generic1%
  • Other (3 brands)3%

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 30 sellers compete here.

Brands

9 rising

was 6 a year ago

Sellers

30

Top 5 brand share

96%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 32 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“fits well”

Quality-Overall14%

“Seems like a good quality”

Comfort-Overall10%

“it's pretty comfortable”

Material Quality7%

“Thin material, makes it a great choice for games”

Durability6%

“it feels very durable”

Compression6%

“Its stretchy with great compression”

Safety Standards4%

“Also really like the extra safety from this gear as you never know when accidents can happen”

Protection4%

“Works well to protect against blade and neck situations”

Advertised Vs Actual Product4%

“Exactly what I needed”

Suitability Hot Weather4%

“Now using it I actually stay cooler than when I wear Nike dri fit or other moisture wicking baselayers”

What buyers complain about

Size-Overall29%

“Runs a little big”

Cushion14%

“lack padding”

Pain Relief-Overall6%

“was in a lot of pain”

Sweat Resistance4%

“It does get very sweaty”

Top return reasons

  • Size-Overall65%
  • Advertised Vs Actual Product4%
  • Comfort-Overall3%
  • Chest Fit3%
  • Neck Fit3%
  • Material Quality2%
  • Sleeve Fit2%
  • Length2%
  • Thickness2%
  • Value For Money1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.