hidden blade
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great100.94avg incumbent reviews — the moat a new listing must climb
Avg price
Great$59.87avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.79–$180.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay5.2%return rate — above 6% kills the launch gate
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 418K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
13
Top-5 brand share
96%
Open market
1%
- Generic55%
- TeShoarud24%
- Sleevesword8%
- WSJYP5%
- McFarlane Toys4%
- Assassin's Creed3%
- Open — no brand owns it (2 brands, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hidden Blade Role Playing Weapon Props 1:1 Hidden Blade Hidden Blade Edward Kenway Hidden Sword Hidden Blade Toy (Radish) Black
Generic$22.783.7★90 rev
Plastic Hidden Blade Cosplay Weapons Props 1:1 Sleeves Sword Cane Sword
Generic$41.543.4★20 rev
TeShoarud Hidden Blade 1:1 Scale Replica 3D Printed Connor Hidden Blade for Cosplay Accessories
TeShoarud$41.693.3★53 rev
Hidden Blade Hidden Weapons Cosplay Weapons Props 1:1 Hidden BladeHidden SwordRole Playing Weapon Props Black Flag 4 Edward
Generic$32.613.8★16 rev
Hidden Blade Hidden Weapons Cosplay Weapons Props 1:1 Hidden BladeHidden SwordRole Playing Weapon Props Black Flag 4 Edward (Flag 4-D)
Generic$29.503.8★42 rev
Newest
by launch date
Sleevesword Plastic Hidden Blade Cosplay Prop Hidden Blade Toy Hidden Blade Assassins Creed Hidden Blade 1:1 Replica (Black-B)
Sleevesword$45.6710 rev
Metallic Assassin Hidden Blade Prop Retractable Hidden Blade Costume Accessory for Halloween Roleplay & Collection (Red & Black)
TeShoarud$175.070 rev
TeShoarud Assassins Creed Metal Connor Hidden Blade (Metal Blade) Assassins Creed Hidden Blade Hidden Blade Assassins Creed Valentines Day Gifts for him Valentines Day Gifts Silver-White
TeShoarud$149.702 rev
2026 Retractable Plastic Hidden Blade Costume Prop Adult Cosplay Accessory Soft Plastic 6.5 to 11.2 Extendable Design (1 Black)
Generic$9.8210 rev
Hidden Blade Hidden Weapons Cosplay Weapons Props 1:1 Hidden BladeHidden SwordRole Playing Weapon Props
Generic$48.805 rev
Trending
90-day click momentum2026 Retractable Plastic Hidden Blade Costume Prop Adult Cosplay Accessory Soft Plastic 6.5 to 11.2 Extendable Design (1 Black)
Generic$9.824.1★
Sleevesword Plastic Hidden Blade Cosplay Prop Hidden Blade Toy Hidden Blade Assassins Creed Hidden Blade 1:1 Replica (Black-B)
Sleevesword$45.673.1★
HiiFeuer Medieval Faux Leather Double Back Sword Frog Mercenary Adjustable Sword Holster Middle Ages Back Sword Holster (Brown A)
HiiFeuer$25.504.4★
WSJYP Stainless Steel Assassins Creed Hidden Blade Cosplay Weapon Accessories Stainless Figure 1
WSJYP$111.163.4★
Hidden Blade Cosplay Weapons Props 1:1 Hidden BladeHidden Sword
Generic$24.963.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nothing has broken”
“Works well, might be some functions”
“Very addictive to use, very fun”
“This was a gift”
“Great Quality and Super Functional Cosplay Prop”
“Its lightweight, easy to clean, and every detail feels well-made”
“The plastic feels durable”
“Cool concept”
“The price is unbeatable for the quality you get”
“The straps are adjustable”
What buyers complain about
“Broke the first day”
“Made of cheap plastic”
“Junk”
“Crossbow did not work”
“he expects it will break easily”
“The price for this is too high for me”
“it is advertised in the wrong spot”
“it is sharp”
“is unpleasant to wear”
“Its also incredibly stiff”