heated scarf
Worth a lookShows a sweet-spot price point ($33.52 avg), but soft demand (-88.5% this quarter) keeps it on the watch list.
Avg price
Incredible$33.52avg listing price — sweet spot $15–$100
Price range
Great$14.36–$79.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good746.39avg incumbent reviews — the moat a new listing must climb
Market size
Good$311K$311K/yr · 551K searches
Returns
Okay5.4%return rate — above 6% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-88.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
29
Top-5 brand share
63%
Open market
32%
- Wulcea28%
- ORORO14%
- KLADNDER9%
- Woocodowe7%
- NABEKE6%
- CLOVDREM5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Women Heated Scarf Rechargeable Electric Neck Warmer Battery Thermal Clothes Winter Outdoor Apparel USB Shawl Wrap Should Pad Throw Blanket Hat Headband Ear Muff Socks Jacket Vest Thick Pashmina Black
Wulcea$43.064.4★132 rev
ORORO Heated Scarf with Battery Up to 12 Hours of Warmth Rechargeable Heated Neck Warmer (Charger Not Included) (Grey)
ORORO$59.604.3★458 rev
NABEKE Heated Scarf for Women Rechargeable Electric Heating Scarf Neck Warmer with 5000mAh Battery 3 Levels Temperatures Control for Cold Weather(Pink)
NABEKE$31.654.4★275 rev
CLOVDREM Heated Scarf for Women Men Rechargeable Heating Scarf for Neck with Battery Intelligent Winter (Blue-Gray)
CLOVDREM$34.484.1★19 rev
Heated Scarf for Women Christmas Gifts Electric Heating Scarf with 4000 mAh Power Bank Heating Pad for Neck Pain USB Rechargeable Heating Pad Neck for Cold Weather Pink
Woocodowe$18.454.2★185 rev
Newest
by launch date
ORORO Unisex Faux Fur Fleece Heated Scarf Rechargeable Heated Fleece Neck Warmer with Battery (Black)
ORORO$79.560 rev
UBMRK Kids Heated Scarf - USB Neck Warmer 3 Heat Levels Safe Auto-Off for Winter Fun (Pink)
UBMRK$15.043 rev
Heated Neck Wrap with 5000 mAh Power Bank Cordless Heating Pad with Adjustable 3 Heat Settings Soft Neck Warmer for Pain Relief Muscle Relaxation Portable Heated Neck Scarf
KADORVA$26.31288 rev
HiBOMASOON Heated Scarf for Men Women-3 Heating Levels Portable Electric USB Rechargeable Comfortable soft fabric Neck Heated Wrap Warmer Pad for Gift cold Winter Outdoor Commute Office Blue
HiBOMASOON$21.6912 rev
KLADNDER Heated Scarf for Women 3Pcs Heated Scarf for Men Hat Gloves Set USB Rechargeable 5000mAh Battery Intelligent Neck Warmer 3 Temperature Settings Heating for Long Lasting Winter Warmth
KLADNDER$37.4277 rev
Trending
90-day click momentum
Girasol Heated Neck Wrap Heated Scarf for Neck Pain Relief Neck Heating Pad with 5000mAh Power Bank Cordless Thermal Neck Brace Electric Heated Neck Warmer with 3 Heating Levels (Light Grey)
Girasol$24.974.0★
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.624.7★
Heated Neck Wrap with 5000mAh Power Bank Heating Pad Cordless with 3 Heating Levels Portable Neck Warmer for Neck Pain Relief and Stiffness Rechargeable Heated Scarf for Outdoor & Office Black
OANUIEM$23.364.0★
ORORO Unisex Faux Fur Fleece Heated Scarf Rechargeable Heated Fleece Neck Warmer with Battery (Black)
ORORO$79.560.0★
Men Women Heated Scarf Rechargeable Electric Neck Warmer Christmas Xmas Romantic Valentines Day Anniversary Him Gifts Boyfriend Bf Husband Cold People Cool Useful Elderly Luxury Top Wellness Present
Wulcea$40.954.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -88.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 128.9×